BenQ is desperately trying to stop the bleeding from its handset division, which it bought from Siemens last year. The Taiwanese electronics company, which has reported its third consecutive quarterly loss, said it is talking to everyone and considering every option to stem the losses. Dozens of options are being considered, including outsourcing, but BenQ is facing a core challenge: consumers just aren't attracted to the company's phones. In less than a year, the company has seen its market share drop to just 3.2 percent from almost 10 percent for the two brands combined before the acquisition.
For more about BenQ's struggles:
- read this article [1] from the Financial Times
Links:
[1] http://www.ft.com/cms/s/2a336f7a-4992-11db-84da-0000779e2340.html