RELEASE: Caribou Coffee launches free WiFi hotspots

Caribou Coffee Successfully Launches Free Wireless Offering With Wandering WiFi
Customer’s Wi-Fi Usage Quadruples in One Month with More Than 340 Stores Live

ATLANTA--Wandering WiFi, a wireless technology solutions provider, announced today that Caribou Coffee has had phenomenal success implementing its wireless fidelity (Wi-Fi) service as a free amenity to customers nationwide. In just one month, Caribou’s Wi-Fi customer usage has increased from approximately 20,000 to over 90,000 log-ins per month.

“Offering a secure, reliable service was Caribou’s primary focus in developing this offering for its customers. Many cafes and coffee shops offer wireless hotspots, but very few invest in the security and offer such a high-level of technical support and customer service,” said John Marshall, president of Wandering WiFi. “Caribou did extensive research on its loyal customer base to find out what customers wanted and needed to make their lives easier. Caribou has set a new standard that will, no doubt, be followed; but focusing so intensively on the needs of its customers is what makes Caribou Coffee a leader in the industry and sets it apart.”

With over 400 locations nationwide, Caribou Coffee is the second largest, company-owned, gourmet coffeehouse operator in the United States. More than 340 of the Caribou locations are live with the Wi-Fi service, featuring a Caribou Coffee branded network page where customers can register and opt-in to receive coupons and premium items from Caribou Coffee. Currently, Caribou is offering free Wi-Fi during the first hour, and then customers are asked to make a minimum $1.50 purchase to receive a code to access additional time.

“We have been tremendously pleased with the feedback we’ve received from customers. The dramatic increase in customer usage speaks to how well-received the service has been to date, and we expect it will continue to rise,” said Michael J. Coles, CEO for Caribou Coffee. “Caribou Coffee is committed to staying in touch with our customers’ needs and will use the branded service as a source of constant feedback. We are proud to offer our customers the very best product, whether it’s coffee or Wi-Fi, and we will continue to raise the bar in customer service.”

About Wandering WiFi

Wandering WiFi is one of the leading wireless local area network (WLAN) solutions providers in the United States. Headquartered in Atlanta, the company deploys customized wireless solutions for over 500 customers across the country, including airports, cafes, hotels, condos and resorts, retail outlets, and corporate offices. Wandering WiFi’s strategy is to provide its customers with turn-key solutions which include hardware, industry-leading software, technical support and unique customer experiences. Wandering WiFi was founded “by wanderers, for wanderers.” For more information, please visit www.wanderingwifi.com.