RELEASE: New Motion acquires the Index Group's Mobliss messaging assets

Index Group Companies and New Motion, Inc. Team up with Two Major Agreements
Joint Venture for Asian-Themed Portal in off-Deck North American Market Formed; Mobile Messaging Assets of Mobliss, Inc. Acquired

IRVINE, Calif. --Digital entertainment company New Motion, Inc. has entered into two agreements with two affiliate companies of Japan-headquartered Index Holdings (JASDAQ:4835), one of the world’s largest interactive media corporations, it was jointly announced today. Under the terms of the agreements, New Motion, Inc. has formed a joint venture to create an Asian-themed off-deck mobile entertainment portal in North America with Index Visual & Games, Ltd. (IVG). Additionally, New Motion has acquired the mobile messaging assets of Mobliss, Inc.

The joint venture agreement with IVG creates an Asian-themed mobile entertainment portal, the first major endeavor of its kind in the North American off-deck arena. This new direct-to-consumer service provides a unique opportunity for New Motion, Inc. to tap into a new market with Asian-themed content, delivering some of the most sophisticated mobile products in the world. The new company is a U.S.-based corporation registered under the name The Mobile Entertainment Channel Corporation, and will operate under a consumer brand name to be announced at a later date.

The acquisition of the mobile messaging assets of Mobliss provides New Motion with a proven and scalable interactive messaging platform. This expanded capability will provide New Motion with the ability to offer a broader range of interactive mobile services to media and entertainment companies.

Commenting on the deal, Burton Katz, chief executive officer of New Motion, Inc., said, “New Motion, Inc. is growing into a diversified, broad-based digital entertainment organization. These two deals allow us to significantly expand our service offerings and partner with a leading global player in the interactive games and mobile space. Our new scalable interactive messaging capabilities will be invaluable as well in helping us tap into a major new market with outstanding Asian mobile content.”

Shigeki Takeuchi, chief executive officer of IVG, said, “New Motion, Inc. is at the forefront in effectively marketing and distributing direct to consumers via the Internet and other media venues. This capability, coupled with their newly expanded messaging assets, will position them well to bring the best in Asian mobile content to the North American market.”

About Mobliss, Inc., Index Visual & Games, Ltd. & Index Holdings

Mobliss, Inc., an Index Group company, has become one of the most trusted names in mobile games and entertainment. The company offers a full spectrum of proprietary applications, delivery systems, and platforms for brand owners to capitalize on the rapidly growing capabilities of wireless devices. Over the last five years, Mobliss has been recognized both for introducing some of the world’s biggest brands to the wireless gaming space, including Family Feud™, The Price is Right™ and The New York Times Crossword™. Index Visual & Games, Ltd. (IVG) is focused on the U.S. mobile content industry, and is an intermediate holding company of Index Group. Globally, Index Group is one of the largest Internet, mobile technology and digital media holding companies worldwide. Additional company information may be found at www.mobliss.com and www.index-hd.com.

About New Motion, Inc.

New Motion, Inc. is a digital entertainment company providing a broad range of digital and mobile products and services to consumers. New Motion, Inc. combines the power of the Internet, the latest in mobile technology, and traditional marketing / advertising methodologies in their three divisions: MobileSidewalk™, one of the largest U.S. based mobile entertainment companies, RingtoneChannel, a mobile storefront provider, and Bid4Prizes, a low-bid mobile auction game. Headed by a seasoned team of Internet, new media, entertainment and technology professionals, New Motion, Inc. was founded in 2005 and is headquartered in Irvine, California with a branch office in Los Angeles. Wired Magazine recently declared New Motion’s mobile content capabilities a “rival to those of their mainstream-media counterparts,” and Wireless Business Forecast named New Motion “a company to watch.” For more information, please visit www.newmotioninc.com, www.mobilesidewalk.com, www.ringtonechannel.com and www.bid4prizes.com.