AT&T unveils BlackBerry, Treo in red

Is the enterprise ready for a red phone? AT&T thinks so. Today, the carrier unveiled the first AT&T branded handsets (not Cingular) from the merged company: A "ruby" red BlackBerry Pearl [1] and a "crimson" red Treo 680 [2]. Why the color: "Think of it as corporate going color. Color devices have been around for a while for consumers. But now we're starting to see it in these B2B oriented devices that appeal both to business customers and consumers," AT&T spokesperson John Kampfe said in a statement.

For more on AT&T's red enterprise handsets:
- check out this press release [3]