Analyzing the world's 10 biggest handset makers in Q2
The numbers are in, and it's time to make sense of the data. ABI's Kevin Burden checks out the world's 10 largest branded cell phone makers, providing sales data as well as insight into their strategy and competitive position in the market.
And, while most research firms only list the market's top five handset makers, ABI lists the full top 10 (though, for competitive reasons, ABI does not disclose shipments numbers for the Tier 2 players).
A few notes: ABI's numbers represent "sell in," or phone shipments into the retail channel, rather than "sell out," or sales to consumers. Further, ABI's ranking only counts phones that carry the manufacturer's brand. Therefore, phones that bandy a carrier's logo without a hint of which company actually built the device are not counted.
And click here for ABI's first quarter rankings.
