Wireless operators spend billions of dollars every year advertising their brands. Indeed, Verizon and AT&T--two of the nation's largest advertisers--spent a combined $4.4 billion on advertising last year alone, according to TNS Media Intelligence.
But Verizon and AT&T--along with Sprint Nextel, T-Mobile USA, MetroPCS, Virgin Mobile USA and the rest of today's carriers--are simply brands that have managed to make it this far. Scattered across the market are remnants of the brands that didn't make it--those that failed, were acquired or simply faded into the increasingly complex and interlinked tapestry of the wireless industry's shared history.
FierceWireless decided to glace backwards and remind you of all the wireless brands that, for one reason or another, have been abandoned to the wireless industry's collective graveyard.
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Note: The selections herein are meant to be representative and certainly not comprehensive.
