FierceWirelessFierceWirelessEuropeFierceDeveloperFierceMobileContentFierceBroadbandWirelessFierceVoIPFierceIPTVFierceTelecomFierceOnlineVideo

In Numbers: iPhone brand loyalty

Tools

The following numbers are derived from online research firm Crowd Science, which released a report detailing the behavior and attitudes of smartphone users with the stated purpose of attempting to "compare and contrast iPhone users with those using other types of smartphones."

Respondents in the survey were over the age of 14 years and recruited from May 19 to June 8 across the Crowd Science "open research network," which the firm said is a group of websites from a wide range of topic areas serving over 20 million unique visitors profiled by Crowd Science's audience measurement technology.

"These results reflect the great challenges Blackberry faces in stemming the iPhone stampede," said John Martin, CEO of Crowd Science. "They are also a great example of the kind of insight that can be gleaned when rigorous sampling and research techniques are applied to online populations."

Click here to get started.

 

<--Click here to go back to the story.

More stories about iPhone   crowd science   brand loyalty  

Comments

The findings are probably directionally correct. However, the first graphic undermines the study's credibility. Respondents were too heavily skewed towards iPhone users. Blackberry has a larger share of the US market (as of Q209) yet the study has more iPhone respondents than BB users. The population of respondents doesn't reflect the distribution of US smartphone users. This will skew the results in favor of iPhone users.

The third chart is also biased, as it singles out iPhone users, but then lumps all other users of smartphones (including BlackBerries) into the "other" column. A fairer comparison would have been for a separate BlackBerry column and Other column, as on chart 1. Further, this chart is oriented towards entertainment functions. What about business funtion satisfaction, like email?

This study does not include enough data to draw conclusions with any statistical significance in mind.

Post new comment

The content of this field is kept private and will not be shown publicly.

More information about formatting options

What is 15 + 17?
To combat spam, please solve the math question above.