Webbing - international data roaming - wireless startups - Fierce 15 2015

Fierce 15


Where it's based:
 New York City and Tel Aviv, Israel
When it was founded: 2009
Website: www.iamwebbing.com

Why it's Fierce: If you're traveling for business across multiple countries and you need easy access to mobile data, you could hope that it's one of the countries where T-Mobile US or Sprint offers free 2G data roaming. But what if you're not on those carriers, don't want to worry, or just want faster speeds? That's where Webbing comes in. The company's simple solution is aimed at enterprise business travelers looking for international data roaming options.

Webbing offers a ZTE-made mobile hotspot that integrates seven pre-loaded regional SIM cards and provides coverage in 170 countries--thus, users don't have to swap out SIM cards while they're traveling. Webbing works with at least two Tier 1 carriers in each country to provide automatic fail-over in each SIM card. The company buys wholesale access from carriers, and has partnerships with AT&T Mobility, T-Mobile US, Vodafone, Telefónica, T-Mobile International, Telkom Austria and more.

For IT departments at its corporate customers, the firm offers a back-end platform and dashboard that lets them monitor the data usage on the devices in real time--and at the application layer. Companies can use the management platform to analyze usage patterns and data requirements, notify employees when data limits have been reached and divide roaming usage from domestic usage. Enterprises can set network policies to block or enable certain kinds of content and applications for their employees when they are traveling for work and using the device.

Yaniv Elron, Webbing's co-founder and vice president of sales, declined to name the company's customers but said the firm is working with large organizations, including some Fortune 500 companies. So far the firm has around 10,000 registered customers and the majority of them are small- and medium-sized businesses in Israel. However, the company also has several hundred global customers in various stages of deployment, according to Elron.

The mobile hotspot device itself costs $135 and has a slot for a domestic SIM card. The company offers plans that start at 400 MB per day for $9.90 and range up to 2 GB for $80 per month, which is cheaper than international plans from any U.S carrier for that amount of international data.

What's next: Webbing plans to soon launch what Elron said would be "game changer" moves with resellers and distributors to expand sales to the U.S. and other countries. The company is looking to partner with mobility or IT integrators that deal with large enterprises already. The firm is also looking to strike deals with resellers in Asia and South America.

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Webbing - international data roaming - wireless startups - Fierce 15 2015