7. Jeff Bezos, Chairman, CEO and President, Amazon - Most Powerful People in Wireless


Jeff Bezos, Chairman, CEO and President, AmazonWhat makes him powerful: Perhaps no company has made the transition from the desktop environment to the mobile platform more seamlessly than Amazon (NASDAQ:AMZN). Jeff Bezos' 18-year-old digital commerce juggernaut leads all other retailers on mobile consumer satisfaction, with more than 12.1 million unique mobile users accessing its iOS and Android shopping apps each month. With sales of physical media continuing to decline, Amazon has successfully shifted its focus to digital content sales, offering more than 20 million e-books, MP3s, movies, TV shows, audiobooks and magazines. And as that digital media has expanded to smartphones and tablets like its own Kindle Fire, Amazon has responded with cloud-based streaming services giving consumers access to their content wherever they roam, regardless of which device they carry.

Amazon's emphasis on media sales and distribution is ultimately what separates the company from the mobile powerhouses to which it is most often compared. While Apple (NASDAQ:AAPL) relies on content from its iTunes storefront and App Store for iOS to boost sales of hardware like the iPhone and iPad, and while Google (NASDAQ:GOOG) looks to its Android mobile operating system to fuel revenues derived from its core advertising and search services, Amazon depends on affordable hardware like Kindle tablets and e-readers to drive digital content revenues. Its legacy of merchandizing and marketing prowess has paid huge dividends in mobile: The Amazon Appstore for Android, which this year expanded to the European and Japanese markets, consistently generates substantially greater revenues per user than Google Play, according to data published earlier this year by app store analytics firm Flurry. For every $1 yielded by Apple's App Store, Amazon Appstore drives an average of $0.89 per user, and Google Play earns developers just $0.23 per user, Flurry reports.

"We want to make money when people use our devices, not when they buy our devices," Bezos said in September. "If somebody buys one of our devices and puts it in a desk drawer and never uses it, we don't deserve to make any money."--Jason

Special Report: Top 25 Most Powerful People in U.S. Wireless 2012