AT&T Mobility - Holiday Handsets 2012
Apple iPhone 5
Price: $199.99 for the 16 GB model, $299.99 for the 32 GB model and $399.99 for the 64 GB model, all with a two-year contract.
Features: The iPhone 5 has a 4-inch Retina display, up from 3.5 inches on the previous models, as well as a 1136 x 640 screen resolution. The iPhone sports an Apple-designed A6 application processor, which Apple said is twice as fast as the dual-core A5 chip inside the iPhone 4S. The gadget has a "dynamic antenna" and supports not only LTE but also CDMA-1xEV-DO, HSPA+, HSPA, dual-carrier HSDPA, EDGE and GPRS, as well as 802.11n Wi-Fi at 2.4 GHz and 5 GHz.
Positioning: As it has in the past, AT&T is emphasizing its HSPA+ and LTE network coverage, which extends to 275 million POPs, allowing customers to access faster speeds than EV-DO users when they're not in LTE coverage. However, that argument is losing steam as Verizon expands its LTE network.
Apple iPad mini
Price: $329 with Wi-Fi-only connectivity and 16 GB of storage, $429 for the 32 GB model and $529 for the 64 GB model. With LTE connectivity, the iPad mini is $459 with 16 GB of storage, $559 for the 32 GB model and $659 for the 64 GB model.
Features: The smaller iPad has a 7.9-inch screen and the same resolution as the iPad 2, 1024x768 pixels, not the Retina Display found on the latest larger iPads. The iPad mini has Apple's dual-core A5 processor, LTE, a FaceTime HD camera and the Lightning dock connector used in the iPhone 5.
Positioning: The iPad mini gives AT&T another device to showcase its growing LTE network (now covering more than 150 million POPs) and it also gives Apple another retail sales channel to push its wares. As with the other carriers selling the iPad mini--Verizon and Sprint--having the smaller tablet allows AT&T to segment the tablet-buyer market and go after more budget-conscious customers who want a tablet but don't want to splurge for the pricier and larger fourth-generation iPad. AT&T is looking to boost tablet sales via a holiday promotion in which it is taking $100 off the price of any tablet, regardless of operating system, purchased from an AT&T company-owned store or online at att.com or at selected agents or retailers.
LG Optimus G
Price: $199.99 with a two-year contract
Features: The Optimus G sports Qualcomm's 1.5 GHz Snapdragon S4 Pro quad-core processor. The LTE-capable Android 4.0 device has a 4.7-inch WXGA True HD IPS+ display with a resolution of 1280x768 pixels, as well as 13-megapixel, voice-activated camera that can be triggered by saying things such as such as "cheese." The device also allows users to complete two tasks concurrently on the same display--for example, watching a video while sending a text message.
Positioning: For LG, the Optimus G represents its best opportunity in years to make a significant mark on the U.S. smartphone market. The high-end device features the best technology LG has to offer and is being pushed by not only AT&T but also Sprint. For AT&T this device beefs up its lineup of Android "superphones."
Nokia Lumia 920
Price: $99.99 with a two-year contract
Features: The 920 sports a unique unibody design, LTE, a dual-core 1.5 GHz Qualcomm Snapdragon S4 processor, and a 4.5-inch Pure Motion HD+ display, and wireless charging capabilities. The 920's best feature though may be its 8.7-megapixel camera with Nokia's "PureView" camera technology. The PureView technology captures between five and 10 times more light and clearer images than other phone cameras, and also includes optical image stabilization to produce smoother HD video.
Positioning: Nokia's true flagship smartphone this fall is the 920, and with Windows Phone 8 Nokia can marry software enhancements like its augmented reality City Lens service to truly high-end hardware. After the disappointing launch of the Lumia 900, the 920 is a chance for Nokia and AT&T to get their partnership right. Nokia is banking on the device to be a "hero" gadget and drive fourth-quarter Lumia volumes. However, Nokia's sales could be limited by the fact that AT&T has an exclusive on the 920--which means Nokia won't benefit from other carriers selling the gadget.
Nokia Lumia 820
Price: $49.99 with a two-year contract
Features: The mid-range Lumia 820 actually packs quite a wallop. The LTE phone runs Windows Phone 8 on a dual-core 1.5 GHz Qualcomm Snapdragon S4 processor, and sports a 4.3-inch AMOLED display (though its resolution is 800x480 pixels), an 8-megapixel camera with Carl Zeiss optics, and Near Field Communications technology.
Positioning: AT&T is going all-in on its partnership with Nokia for Lumia, and though it will probably not push the 820 as it will the Lumia 920, the mid-range device should be attractive for budget-conscious first-time smartphone buyers. For Nokia, the 820 represents an attempt to go after the mass market with a powerful device.
Sony Xperia TL
Price: $99.99 with a two-year contract
Features: The LTE-capable Xperia TL runs Android 4.0 and has a dual-core 1.5 GHz Qualcomm Krait processor and a 4.6-inch HD Reality Display (1280x720 pixels), powered by Sony's Mobile Bravia Engine. The gadget also has a 13-megapixel camera that can record 1070p HD video. The Xperia TL can share content with TV screens via MHL technology or wirelessly through DLNA.
Positioning: AT&T has been Sony's leading U.S. carrier partner and continues its support with the Xperia TL. For Sony, the partnership represents an opportunity to make an impression with U.S. consumers with one of its most high-end devices. Even if it won't result in massive sales, it's a good foothold for Sony to re-establish its brand identity in the U.S. market. The phone also happens to be featured in the new James Bond film, Skyfall, which it gives it some decent street credibility: TL, Xperia TL.