Quixey - contextual app searches - wireless startups - Fierce 15 2013
Where it's based: Mountain View, Calif.
When it was founded: 2009
Why it's Fierce: There are more than 900,000 apps in Apple's App Store. There are more than 800,000 in Google Play. What if you want to find an app, but you don't know its name, only what you want to do with it? Quixey wants to solve that problem. The company's algorithmic system automatically gathers millions of pieces of data from across the Web, including blogs, reviews, articles and tweets, to learn exactly what each app can do.
According to Quixey's founder and CEO, Tomer Kagan, the goal is to use Quixey to type in, "How much does it cost to get a taxi from here to my house?" and Quixey would look up taxi services and use your location to find the best app. For now, though, you can type in, "When should I go to the bathroom during a movie?" and Quixey will return the app RunPee. The Quixey engine is a learning system and improves as users interact with it.
Sprint partnered with Quixey to integrate the company's technology into Sprint Zone and the Sprint Digital Lounge in an effort to encourage app discovery. Kagan said Quixey does work with other carriers besides Sprint, though he declined to name them--he said most are overseas. And Microsoft partnered with Quixey to create the new Switch to Windows Phone app, which helps Android users adjust to Microsoft's Windows Phone 8 platform.
What's next: Quixey's business model is still somewhat in flux, though Kagan has said that advertising is an opportunity, particularly to help apps get visibility and users. Such a system could target potential users based on their intent to do certain things. Quixey also has a larger goal of providing structure, feedback and analytics to developers. And, according to a company representative, the firm is "poised for a very big summer with major upcoming announcements."
- Quixey - contextual app searches - wireless startups - Fierce 15 2013