Sprint Nextel - Holiday Handsets 2012
Apple iPhone 5
Price: $199.99 for the 16 GB model, $299.99 for the 32 GB model and $399.99 for the 64 GB model, all with a two-year contract.
Features: The iPhone 5 has a 4-inch Retina display, up from 3.5 inches on the previous models, as well as a 1136 x 640 screen resolution. The iPhone sports an Apple-designed A6 application processor, which Apple said is twice as fast as the dual-core A5 chip inside the iPhone 4S. The gadget has a "dynamic antenna" and supports not only LTE but also CDMA-1xEV-DO, HSPA+, HSPA, dual-carrier HSDPA, EDGE and GPRS, as well as 802.11n Wi-Fi at 2.4 GHz and 5 GHz.
Positioning: Although its LTE network is much smaller than those of Verizon and AT&T, Sprint is rapidly building toward around 120 million covered POPs by the end of 2012. Instead of its network, Sprint continues to emphasize that it offers an unlimited iPhone data plan, unlike its larger competitors.
Price: With Wi-Fi-only connectivity, the iPad is $499 for the 16 GB model, $599 for the 32 GB model and $699 for the 64 GB model. With LTE connectivity, the iPad is $629 for the 16 GB model, $729 for the 32 GB model and $829 for the 64 GB model.
Features: The fourth-generation, 9.7-inch iPad sports a faster processor, the A6X, which Apple has said will double processing power and graphics performance. The fourth-generation model comes shortly after Apple unveiled the third-generation iPad in March, and also has a Retina Display, LTE and the Lightning connector found on the iPhone 5.
Positioning: For Sprint, this is the first time it has offered an iPad, leveling the playing field with Verizon and AT&T. The device gives Sprint an opportunity to add more subscribers to its network, and it gives Apple yet another retail sales channel through which it can sell its devices.
Apple iPad mini
Price: $329 with Wi-Fi-only connectivity and 16 GB of storage, $429 for the 32 GB model and $529 for the 64 GB model. With LTE connectivity, the iPad mini is $459 with 16 GB of storage, $559 for the 32 GB model and $659 for the 64 GB model.
Features: The smaller iPad has a 7.9-inch screen and the same resolution as the iPad 2, 1024x768 pixels, not the Retina Display found on the latest larger iPads. The iPad mini has Apple's dual-core A5 processor, LTE, a FaceTime HD camera and the Lightning dock connector used in the iPhone 5.
Positioning: Like the fourth-generation iPad, carrying the iPad mini is a status symbol for Sprint. It also helps broaden Sprint's tablet portfolio, which is smaller than those of AT&T and Verizon.
LG Optimus G
Price: $199.99 with a two-year contract
Features: The Optimus G sports Qualcomm's 1.5 GHz Snapdragon S4 Pro quad-core processor. The LTE-capable Android 4.0 device has a 4.7-inch WXGA True HD IPS+ display with a resolution of 1280x768 pixels, as well as 13-megapixel, voice-activated camera that can be triggered by saying things such as such as "cheese." The device also allows users to complete two tasks concurrently on the same display--for example, watching a video while sending a text message.
Positioning: For LG, the Optimus G represents its best opportunity in years to make a significant mark on the U.S. smartphone market. The high-end device features the best technology LG has to offer, and is being pushed by not only Sprint but also AT&T. The device gives customers a non-Samsung alternative for high-end Android devices.
Samsung Galaxy Note II
Price: $299.99 with a two-year contract
Features: Samsung's second-generation phablet runs on Android 4.1 Jelly Bean and has a massive 5.5-inch HD Super AMOLED screen, as well as Samsung's Exynos 1.6 GHz quad-core processor, LTE network speeds and support for GSM/UMTS/CDMA networks. The main feature of the Note II is the S Pen, which allows users to combine handwriting with any digital content directly on the screen, quickly activate frequently used apps, and preview items including emails and calendar entries.
Positioning: Samsung is pushing the Note II to all four Tier 1 carriers in the hopes of expanding the influence of its Galaxy line and, of course, juicing fourth-quarter sales (the company said recently it sold 5 million Note IIs in two months). The push is a major bet on the phablet product category and is an expression of both Samsung's technology and its marketing prowess. For Sprint, the device is yet another carrot to entice users onto its burgeoning LTE network.
Samsung Galaxy Tab 2 10.1
Price: $549.99 without a contract
Features: The Galaxy Tab 2 10.1 runs on Android 4.0, and has a 1.5 GHz dual-core processor, a 3-megapxiel rear camera and a front-facing camera for video chatting. The tablet can be used as a universal smart remote. It also comes with AllShare technology to allow users to share photo albums, videos and other user-generated content among other DLNA devices.
Positioning: The GalaxyTab represents another notch in Sprint's tablet portfolio. And for Samsung, Sprint is another channel for the vendor to increase its tablet sales. Additionally, Sprint is trying to juice both smartphone and tablet sales through a promotion in which it will take $100 off when customers purchase any LTE tablet with a smartphone.