Sprint's Ice Skating Commercial - Holiday Commercials

Ah, the familiar strings that have become the background music of choice in the recent, er, string of Sprint ads. This one, high on production values, depicting an ice-skating rink in a city and meant to connote "togetherness," touts Sprint "Simply Everything" plan. The black-and-white photography makes identifying the fine print that is standard with all wireless ads especially difficult. The ad effectively describes Simply Everything, but probably could have benefited from a signoff from Sprint CEO Dan Hesse.  
Aesthetics: B+
Effectiveness: B+
Overall Grade: B+