iPhone buyers in the U.S. and U.K. are now able to buy five iPhones at once, instead of only two at a time. An Apple representative confirmed the change to Wired, but gave no reason for the sudden lift on the rule of two, which the company put in place in October. Analysts say the original cap aimed to preserve stock of the phones and focus sales of the iPhone on customers who were likely to begin generating carrier revenue (part of which goes to Apple) right away.

For more on the new cap:
- read this report from Wired

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