FEATURE: Mobile broadcast multimedia: a $1.6 billion market

Mobile broadcast multimedia: a $1.6 billion market

By  J. Gerry Purdy

There are many companies investing lots of money in mobile broadcast multimedia content and yet little is certain about the overall market for this type of entertainment. Vikrant Gandhi at Frost & Sullivan has just published his first forecast on the mobile broadcast multimedia market (Figure 1). 

Frost has taken a more conservative estimate than a lot of the vendors have done by estimating 25 million subscribers by the end of 2011.  Note that this is for subscribers to mobile broadcast multimedia services. The number of mobile users who may access a unicast 'on demand' service at some time would, of course, be much higher. We may increase the forecast if market traction is higher than expected.

In this forecast, we also estimate that the market size will be in excess of $1.6 billion. This is estimated by taking $9.95/month times 25 million subscribers times 12 months. This includes all wireless operators. Again, the forecast is conservative until we get some real indication of how fast the market for mobile broadcast multimedia services will grow.

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J. Gerry Purdy, Ph.D., is the vice president and chief analyst, mobile & wireless at Frost & Sullivan.