Google outlines mobile strategy

Tools

Google's CEO and chairman Eric Schmidt said the company is working with carriers to develop new mobile applications, which will be different from the company's PC-based applications largely because of the phone's small screen size. The Wall Street Journal reports that the company is building the equivalent of its own operating system chock-full of Google applications. Google already offers mobile versions of Gmail and Google Maps, but only on a stand-alone basis and for certain phones. The WSJ also claims that Google has discussed putting its apps on a new line of devices made by an Asian handset manufacturer. Google has shared its mobile application plans with European and U.S. carriers, including AT&T and Sprint, according to the report.

Schmidt said that "the new model of these phones is going to be person-to-person" with people exchanging videos and other types of data. "It's sort of SMS gone wild," he added during a presentation at The Wall Street Journal's All Things Digital Conference this week.

For more on Google's mobile plans:
- read this article from the WSJ