LG: No plans for a proprietary OS
LG Electronics said it is not interested in releasing its own smartphone operating system, a position that stands in sharp contrast to its South Korean rival, Samsung.
"Our strategy is not to make an independent mobile platform of our own at least for the next two to three years," Skott Ahn, the head of LG's handset unit, told a press round table at the Mobile World Congress trade show in Barcelona, Spain, according to Yonhap News.
LG has cast its lot in the smartphone arena with Google's Android platform and Microsoft's Windows Phone 7 Series effort. Both LG and Samsung have said they intend to increase their focus on smartphones this year.
Ahn indicated that LG will try and stretch its capabilities. "It is a competition of how to make an ecosystem that combines device, platform, contents and service," Ahn he said. "It is difficult for a single company to dominate the entire ecosystem." He said that within the next one or two years he expects the number of smartphone operating systems to drop to three.
Earlier this week, Samsung made waves by unveiling the Wave, its first phone running on its proprietary bada platform. The Wave has 3.3-inch super-AMOLED display as well as the push-based Social Hub, which integrates email, IMS and social networking services across major portals. The device also features the third version of Samsung's TouchWiz user interface, integrating messaging, contacts and calendar events.