MetroPCS promotion: unlimited everything for $25 (minimum of 4 lines)
Regional flat-rate carrier MetroPCS (NYSE:PCS) is looking to undercut rivals this holiday shopping season by offering unlimited talking, texting and data usage across four lines for $100 per month. The offering could put additional pressures on MetroPCS' rivals including Leap Wireless (NASDAQ:LEAP), Sprint Nextel's (NYSE:S) Boost Mobile and Virgin Mobile and struggling nationwide carrier T-Mobile USA.
MetroPCS' promotion, launched today and lasting through Dec. 31, offers prepaid, no contract service for four feature phones for $100. The offering is a significant reduction from the carrier's standard unlimited talk, text and web price of $40 per month for a single line. Further, the promotion doesn't necessarily require four feature phones: Customers can mix and match phones for four lines, and the eligible phones will pay the $25 promotional rate.
However, MetroPCS' LTE devices and Android devices are excluded from the offering. Only new customers are eligible for the deal.
MetroPCS' offer is likely geared to cash in on the critical fourth-quarter holiday shopping season, when most carriers rack up huge sales.
MetroPCS added around 199,000 subscribers in the second quarter, down from around 303,000 in the year-ago period and 725,000 in the first quarter. The company served 9.08 million customers at the end of the second quarter, up 19 percent year over year. MetroPCS is scheduled to reported third-quarter results Nov. 1.
MetroPCS' successes have been coming partially at the expense of T-Mobile USA, which has suffered anemic subscriber additions during the past several quarters.
- see this MetroPCS page
MetroPCS will revamp marketing campaign in Q3 2012
MetroPCS' Linquist discusses cheap LTE devices, wholesale providers and the iPhone 4S
Report: MetroPCS leading pack to acquire AT&T's divested assets
MetroPCS: We could use Clearwire's spectrum
MetroPCS adding EV-DO to around 20% of cell sites
MetroPCS adds 200K subs in Q2, boosts capex spending