Many businesses and brands are struggling to figure out the best mobile strategy for their company.  Some expect their customers to navigate their standard desktop website via a device's native search client. Others invest in special websites, optimized for mobile phones. Still others create specialized mobile apps. And some companies invest in a combination, which can be costly to maintain, especially for smaller companies. This feature from FierceMobileContent looks at the pros and cons of all those strategies and more. Special feature