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New AT&T Mobility CEO: De la Vega

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Things really do come in threes: Days after the exits of Sprint Nextel CEO Gary Forsee and Jamba/Fox Mobile Entertainment head Lucy Hood, AT&T's president and CEO of wireless Stan Sigman announced his retirement Thursday, effective immediately. AT&T named COO Ralph de la Vega to fill Sigman's vacancy--de la Vega had been considered a frontrunner to replace Forsee at the helm of Sprint. A 42-year AT&T veteran, Sigman exits months after negotiating exclusive U.S. rights to Apple's iPhone--he was named president and CEO of the former Cingular Wireless in 2002 following the merger of SBC Communications and BellSouth.

For more on Sigman's resignation:
- read this CNNMoney article

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Stan Sigman's recognition is well deserved for the integration of first Bell South Mobility, and later AT&T Wireless. Stephen Carter uniquely launched Cingular with a compelling brand. Sigman was able to get the vast and disparate agent channels to perform with sales results. And Sigman had the operations background to integrate networks and operations. Gary Forsee had a similar background, but could not focus on both sales channels and operations like Sigman. However, the final chapter for Stan Sigman with the exclusive contract for iPhone might be different with the the third quarter results. The one million iPhone sales might be significantly lower in the number of customer activations. Because of Internet ordering, the phones might not have been activated on AT&T's network. Fortunately, the iPhone was only offered in the 1,800 company-owned stores and did not detract from the performance of the more than 5,000 exclusive-branded agent stores and the over 10,000 big-box retailer locations.

AT&T/Cingular/Bell South Mobility left a lot of bodies strewn along the way to success. Obviously, the above Anonymous posting was written by one who survived these transitions. I didn't.

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