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Report: RIM to benefit most from move toward smartphones
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Market research firm Pyramid Research says that BlackBerry maker Research In Motion is poised to take advantage of the growth in smartphones in the U.S. market. According to Pyramid, in 2014 RIM will be the U.S. handset marketshare leader, with 22 percent marketshare, outpacing Samsung, LG and Apple.
According to the research firm, smartphones will account for 31 percent of new U.S. handset sales in 2009, up from 15 percent in 2007. In 2014, the firm predicts 60 percent of all new U.S. handset sales will be smartphones.
By then, market competition from Samsung, LG and Motorola, coupled with the likely end of AT&T Mobility's exclusive rights to Apple's iPhone, will squeeze RIM's smartphone marketshare down from about 50 percent to 37 percent, according to Pyramid. However, RIM will still lead the U.S. handset market in 2014, with Samsung, LG and Apple following, with 19 percent, 18 percent and 15 percent, respectively.
RIM has made a concerted effort to broaden its appeal in the consumer market, and wireless carriers are releasing a slew of new BlackBerry devices this holiday season, including the Storm2 from Verizon Wireless and the Bold 9700 from both AT&T and T-Mobile USA.
For more:
- see this Pyramid Research release
- see these charts comparing handset marketshare in 2009 vs. 2014
Related Articles:
RIM releases new BlackBerry Bold for AT&T, T-Mobile
RIM releases BlackBerry Storm2, touts improvements
RIM poised to Storm back into consumer market
RIM's revenue jumps 37%, but outlook disappoints
Comments
Posted by iPhone Fan ZA | November 16, 2009 - 4:55pm
This is absolutely rubbish, I would like to see the survey results myself in order to believe it. Apple(iPhone) only got into the mobile game late 2007, early 2008 whereas RIM was way before Apple, yet Apple is their only real competitor at this stage, hence the Ad wars between the companies, not with SamSung or LG…between Apple and RIM.
Now you are telling me that apparently Pyramid Research predicts a market share for 2014 as follows RIM(37%), then Samsung(19%), then LG(18%) and only then Apple with 15% market share. RIM has a basic online store, iPhone a massive online store and LG and SamSung None? What about the Driod not even taking into account.
This is clearly a paid for article by RIM and stats based on a f@rt in the wind(The same as the cellular shop sales people STILL telling new customers that the iPhone is rubbish because it can’t send MMS, capture video and forward SMS’s whereas Apple sorted this out way back with their excellent software)
Regards,
iPhone fan
Posted by Barry Dennis | November 16, 2009 - 7:51pm
I wouldn't be so quick to prognosticate 4 years ahead when it is equally if not more possible that Google will have the number one position with Android models.
Google's not-so-secret "convergence" outlook is continuing to lay the foundation for succeeding generations of ever more capable Mobile (read Convergence) OS programs.
Predicting Consumer Electronics beyond a year or two is a fool's game; it is just as likely that I'm wrong as right, that another, maybe newer player will debut an "Oh, Wow!" device.
I've got a couple of ideas...call me.
Posted by Anonymous | November 16, 2009 - 9:38pm
get in guys its going to go lot higher from here....my target is $80
Posted by LT | November 17, 2009 - 10:27am
iPhone fan, just to let you know, the number 1 selling smartphone is the Blackberry Curve. That's a statistical fact. Don't base your arguement on ad wars; most ad wars are between carriers, not handset makers, which is what this article is about.
Now, as Barry Dennis alluded to, any predictions past next year (lt a lone 4 years down the road) is probably not too smart. Once the Apple excusivity is lifted, it will be a whole new ball game.
Also, just to reiterate the point of the artice, this is about handset market share, not operating system popularity.
Posted by iPhone Fan ZA | November 17, 2009 - 6:43pm
Hi LT, I'm refering to these 2 ads between Apple and RIM, not their carriers, http://www.youtube.com/watch?v=sFIe_oo6AFs
I'm not saying BlackBerry is bad, I think that they *might* not stay ahead all the time though as you mentioned due to any other manufacturer/brand old or new. I agree with the Droid and 4 years down the line argument 100%.
At this stage the iPhone has more functionality than the BlackBerry due to the online store IF you like a touch screen. The BlackBerry's touch screen isn't nice for me though due to it being an physical indenting touch screen to simulate real keys. Each his own....
Posted by iPhone Fan ZA | November 17, 2009 - 6:53pm
Hi LT. I don't know where you get your stats from which is apparently based on facts as you mentioned it but here's the latest stats by Gartner though on Smartphones, http://www.gartner.com/it/page.jsp?id=1224645
Nokia 39.3%
RIM 20.8%
Apple 17.1% (Just behind RIM)
HTC 6.5%
Samsung 3.9%
Other 13.1%
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