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Report: Sprint's unlimited plan has an edge over AT&T
A report by analyst firm Robert W. Baird & Co. says that Sprint Nextel's "Simply Everything" plan which offers unlimited voice calls and data usage for $99 per month is making inroads with the competition.
Specifically, Baird says that retailer RadioShack, which sells both Sprint and AT&T wireless service, indicates that Sprint has now become the cost leader at high-end RadioShack stores. Most RadioShack sales reps now perceive Sprint as having a better data network with AT&T having broader coverage. In addition, Baird reports that 54 percent of RadioShack sales reps who recommend one carrier over the other recommend Sprint, largely because of the perceived value in the data plan.
For more:
- read this report
Related stories:
Sprint: Unlimited plan won't tax network capacity
Hesse: Sprint's issues more difficult than expected
Comments (2) | Post a comment
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Comments
Posted by WilliamC | July 28, 2008 - 1:12pm
We knew this all along. I see why AT&T is shaking in their shoes.Keep making progress Sprint.We are not a country of quitters. Even though it seems that way. I would still collaborate with Motorola for handsets. I have owned many Motorola handsets and they are very reliable. Many people say their phones are ugly. In my opinion, realiability is more important than appearance. I've said this before - You never know what they are cooking up in Motorolas labs. Alcatel-Lucent, Gateway computers and Sprint do whatever you can to turn your companies around. Doubt the doubters! Don't give up!!!
Posted by Anonymous | August 28, 2008 - 11:10pm
i think the key word here is perceived....lets see at&t adds millions of customers and sprint loses millions hhhmmmm interesting.
