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Rogers changes iPhone pricing amid consumer complaints
Rogers Communications gave in to all of those angry Canadians--sort of. The company announced yesterday that it would alter its data pricing plans that outraged thousands of Canadian consumers so much that they signed an open letter to Apple CEO Steve Jobs asking him to use his influence and do something about Rogers' price gouging.
Rogers has lowered its per month pricing plan for data access, which has been a major gripe of Canadian consumers. Plans now start at $30 per month for 6 gigabytes of data transmission. For some, however, it's not enough, especially given the fact that Rogers is only offering such pricing until Aug. 31.
Late last month, Rogers said that customers who purchase the 3G iPhone would have to sign a mandatory three-year contract and the company would cap data usage at 750 MB. Although both AT&T and Rogers were offering calling, data and text messaging for $75 a month, Rogers at that price gave Canadians a third less calling time, half as many text messages and put that cap on 3G data usage that included steep fees for users who go over their monthly limit.
According to The Wall Street Journal, Rogers said that it initially didn't have a lot of information about how customers wanted to use the new 3G iPhone. As that information became available, it became clear that customers were eager to use the device's data capabilities to the fullest potential, so it responded with yesterday's price change. RCR Wireless News, however, reported that Apple had responded to consumer complaints by pulling devices and not allowing Canadian Apple Retail stores to sell the new iPhone.
For more:
- check out The Wall Street Journal (sub. req.)
- read RCR Wireless News
Related stories:
Why can't Rogers offer unlimited data pricing for the iPhone 3G?
iPhone: rumors and consumer rebellion
Comments
I agree with the person who wrote the complaint and we as customer need to send millions of complaint letters to the VP of Rogers an show coporate that they must revise customer consumer ethics by phone or person and refunds, billing, better selections and exceptions of new contracts that have early broken phones and accountability to those reps who give very bad advice and supervisors, etc...have a better broken and return policies, especially in trace & tracking. Newer better software to making billing more accessible and assign more jobs for people to keep the websites on Roger products more updated especially advertising a cell phone for 3 different contracts and finding out by customer service by phone, the product is not available anymore in production then phoning twice and two other reps tell me the phone is still available in the model but is now only available for our new refurbished /return/broken/policy produres. I was also told that because I called at different times to get info about the phone and order it, complained about the website, the rep said "you can't keep talking bad about rogers even in a complaining way, or they will take offense to screw up your credit or billing account etc...spread the word...start petitioning head office don't call anymore they will only get lousy customer relations to resolve things and they have given me so many excuses why I can't get a replacement phone except by adding a new line or get refurbished...got the refurbished and they sent a cell phone without a backup battery and back casing inside the package. They told me it takes 3 days get it back, called in three days and said they received the phone but its not scanned yet and that will take another 7 days to have someone scan it into the system.



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