For the past 14 months MVNO Xero Mobile has planned to launch mobile services in the U.S. that were either free or cheap because of ad-support, but no services were ever launched. Recently ROK Entertainment announced its intent to acquire the MVNO, but the company has now dropped its bid on the MVNO. ROK is a U.K.-based mobile media company centered on on-demand mobile video.

For more on the fate of Xero:
- read this press release from ROK

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