New research from BroadGroup Tariff Services says mobile TV pricing and marketing models don't meet customer requirements. After studying operator tariffs globally, BroadGroup concludes that operators need to be more creative about how they price mobile TV services. About 50 percent of operators surveyed offer a monthly subscription. "The idea of simply watching the entire output of a particular TV channel on your mobile handset is simply unattractive to users," said Margrit Sessions, managing director of BroadGroup. "Instead, users want a much more customized service." Article (telecoms.com sub. req.)