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Sprint adds mobile broadband to Simply Everything plan
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Sprint is pushing some buttons in the mobile phone pricing space by adding mobile broadband to its one-price Simply Everything plan. Of course, those who want mobile broadband, which consists of an air card for a laptop or computer, will have to kick in an additional $50.99 on top of the $99 monthly fee they're already paying for unlimited voice, Sprint TV, SMS, GPS and other amenities.
Whether this is a good idea for consumers or just a way to add some more money to Sprint's flagging coffers by pushing the perceived value of air cards depends on the way you jigger the money. Sprint figures the plan would save a consumer $599 over packages offered by AT&T and Verizon Wireless, and that should make it attractive for business customers who can't be out of touch for a minute of their lives. Regular consumers don't seem to be the plan's targets.
Perhaps the plan's main targets are the aforementioned Verizon and AT&T which are now facing yet another single price plan from Sprint that they can either match or blow off--at least to prospective customers--as irrelevant. From that perspective, Sprint is at least roiling the wireless waters.
For more:
- see this article
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Comments
Posted by Balooka | February 18, 2009 - 3:44pm
I pay $135 mo (plus tax) for my Verizon Wireless Service, Plus my Mobile Broadband card. I even get the 5 numbers that I can call for free, unlimited txt messages, picture, the GPS, Mobile Email, and VCast -- and the Network! So $135/mo for Verizon or $150/mo for Sprint.
Posted by Anonymous | July 22, 2009 - 9:01am
How does Sprint make money from this plan? I am still trying to figure this out. They rely on these business customers that can't afford to be out of touch but can't also afford good service? Do I understand this right?
Posted by WilliamC | July 22, 2009 - 10:39am
I think Balooka needs to break it down more than he is stating. With Sprint's simply every thing plan: you get - walkie-talkie, talk, unlimited text and picture mail, mobile-to-mobile, GPS, unlimited web, tv and Sprint radio, nights and weekends at 7 p.m. to 7 a.m. for $99.00 plus Broadband for $50. Which plan is more enticing and gives you more bang for the buck?? The Question is??? What exactly is in Verizon's plan??? You decide anonymous!!! What you get in my opinion is customer retention, more value and loyal customers with Sprints plan along with Sprint Premier and the Now Network to back it up....
Posted by WilliamC | July 22, 2009 - 10:58am
P.S. They have a plan similar to the $50 dollar Boost plan for Sprint customers too. So for you cheapos their is something in the Sprint family for you too......Sprint reps are waiting for your call!!!
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