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Sprint revving up Pre advertising
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Sprint Nextel is ramping up advertising for the Palm Pre ahead of the device's launch, rumored for mid-May.
The carrier, which is looking to revive its flagging subscriber growth with the Pre, took out a full-page color advertisement for the Pre in the Wall Street Journal Friday, at a cost of $246,000. The Pre also appeared at the end of a Sprint commercial touting the amount and type of data on Sprint's network.
Print advertisements usually herald the impending launch of a new flagship phone. AT&T Mobility started running print ads for Research In Motion's BlackBerry Bold about a month before that device launched. Recently leaked internal Sprint retail documents indicate that the Pre may be launching May 17, though that is unconfirmed.
Meanwhile, Bank of America/Merrill Lynch analyst Vivek Arya upped his rating on Palm to buy, adding that Wall Street "underestimates Sprint's commitment to Palm's success and [the] strength of the [the] underlying smartphone market." Arya said he thinks Palm could ship up to 2.5 million Pre units in the second half of 2009, and 6.2 million in 2010.
For more:
- see this article
- see this post
- see this article on Palm's upgrade
- see this new Sprint video featuring the Pre at the end
Related Articles:
Video: Hands on demo of the Palm Pre
Palm sales drop in anticipation of Pre
Palm Pre vs. The iPhone
Palm responds to Apple's veiled threat of litigation
Apple sells 4.4M iPhones in Q1, warns competition
Palm reading: Will the Pre and webOS save Palm?
Palm pins hopes on Pre, new OS
Comments
Posted by Anonymous | April 20, 2009 - 8:21pm
Same old, same old from the duds at Sprint.
They will not be able to activate the Pre or even support it.
Word is out in telecommunications and consumer circles, Sprint corp is a bunch of imbeciles.
Posted by Anonymous | April 21, 2009 - 1:18am
Well, I have already nixed my AT&T home service and come September our family cell phones will be a thing of the past as well! Their customer service is no better than that of Sprint. Until AT&T and Varizon can compete with Sprint pricing they will continue to loose market share. Customers are tired of being nickel and dime'd to death. The folks who stay with their services will continue to hack their phones to use the capabilities they came with.
Posted by Jason D | April 21, 2009 - 9:53am
The word is out eh? The word I'm hearing is Sprint is positioned nicely for a major comeback. They have a great network, especially for data. They're the first to launch 4G service and the Palm Pre is all kinds of cool. I switched to the Simply Everything plan and bought an Instinct last year and it is awesome. Love the Sprint TV and GPS and I feel good about what I get for my $99.99 each month. My guess is you're a Verizon or AT&T employee who is a little worried about the Pre and Sprint.
Posted by WirelessCalifornia | April 21, 2009 - 12:45pm
Well said Jason! The haters out there are obviously ATT and Verizon employees - and THEY SHOULD BE SCARED. People are gonna' start finding out what's really going on soon enough.
Put Sprint's Data Networks against anyone, any day - see what happens.
Posted by Anonymous | April 21, 2009 - 12:48pm
I'm planning on switching to Sprint for the Palm Pre. Hope it does come out soon!
Posted by Anonymous | April 21, 2009 - 10:42pm
Over a million more angry Sprint subs have bolted in 1Q09. No end in site for the mass defections from the worst wireless company (Sprint) with the higest paid execs, of course.
Sprint is a total joke of a company.
Posted by JD | April 22, 2009 - 10:00am
The reason Sprint has lost subs is due to the high concentration of Buisness users on Nextel in the construction industry that have been hit hard in this economy and therefore have had to cut services. Sure they have lost some due to the iPhone or Storm but the losses are in large part due to the economy and Sprint's position within the industries hit hardest.
Posted by Anonymous | April 22, 2009 - 12:25pm
Not much talent left at Sprint anymore. Just boble heads, empty suits, imbeciles and cheap Indian labor.
No wonder customers are leaving by the millions every quarter for the past 6 quarters.
Posted by Anonymous | April 27, 2009 - 1:59pm
The 4G network they tout is in one market. What a scam.
Posted by Anonymous | April 27, 2009 - 2:11pm
Delusions of grandeur. Someone is always somebody’s fool.
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