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Sprint's marketing dollars aren't delivering
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Although Sprint seems to be experiencing some success from its recent launch of the Samsung Instinct, the firm's increased investment in marketing doesn't seem to be paying off. Sprint increased its 2007 ad spend by almost 5 percent to $1.313 billion, yet the firm's market share still slipped by 1.7 percent to 21.1 percent of the 255.4 million wireless subscribers in the U.S. Article
iPhone 3G vs. Instinct - July News Round Up
Comments
Posted by Willie LU | July 2, 2008 - 1:00pm
I always said, if Sprint can do it, anyone can do it!
Wimax is a good technology, but Sprint just not qualified to do that.
I can bet with anyone for one $million if Sprint is successful in mobile WiMax!
Willie W. Lu
Posted by WilliamC | July 4, 2008 - 5:50am
I guess this is the battle of the William's! I have to say, " respectfully to eat those words." Mobile Wimax is coming. It will soft launch first. In reality you have to have the right equipment available and make sure this service works correctly before launching nationally. There is suppose to be a launch sometime in July and September - If all systems are go. Rumors of Sprint/Nextel's death is greatly exaggerated!!! I will not turn my back on a company who hasn't turned it's back on us. Sprint has assisted this nation with almost 15+ Presidentially declared disasters in this great nation. It's push-to-talk service was crucial in the aftermath of Katrina. Companies like Alcatel-Lucent, Gateway computers, Motorola and Sprint are a part of the American landscape. Why on earth would we want them to die? The only thing they need to do is keep righting their ships. Just because we are in tough economic times does not mean that they have to go out of existence!!!
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