T-Mobile launches new monthly and pay-by-the-day plans
T-Mobile USA launched a new monthly plan as well as three new pay-by-the-day plans. Those pay-by-day plans are geared toward attracting customers wary of inking long-term contracts.
The nation's No. 4 carrier has started offering a new $60 prepaid "Monthly 4G" plan, giving customers unlimited voice minutes, text messages and mobile web access, with the first 2 GB of data used at up to HSPA+ speeds. After that, T-Mobile will throttle users' data speeds. The plan fits snugly between T-Mobile's $50 prepaid plan, which is the same plan but only the first 100 MB of data is at up HSPA+ speeds before users' speeds are throttled, and the $70 prepaid plan, which offers 5 GB of data at up to HSPA+ speeds.
In addition to that plan, T-Mobile is also offering new pay-per-day plans aimed at more down-market customers. T-Mobile's $1 per day plan offers unlimited text messages and 10 cents per voice minute; the $2 per day plan offers unlimited voice minutes, text messages and data at 2G EDGE speeds; and a $3 per plan gives customers unlimited voice minutes, text messages and data, though only the first 200 MB will be at up to HSPA+ speeds.
All of the new offerings are part of T-Mobile's plan to broaden its distribution and appeal to customers looking for value and prepaid plans. On Sunday T-Mobile launched a $30 no-contract plan sold exclusively through Walmart that offers up to 5 GB of data on T-Mobile's HSPA+ network, unlimited texting and 100 voice minutes with a charge of 10 cents per minute beyond that.
The Walmart plan was one step in T-Mobile's retail evolution following RadioShack's decision to stop selling T-Mobile products and service Sept. 14 and return to selling service from Verizon Wireless (NYSE:VZ). T-Mobile has also inked a deal with Family Dollar Stores to sell T-Mobile's prepaid LG GS170 phone in nearly 6,000 Family Dollar locations. That deal came shortly after T-Mobile announced the availability of the LG device in 7-Eleven's retail stores.
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