T-Mobile MVNO UltraMobile poised to launch prepaid service
UltraMobile appears to be gearing up to launch an MVNO service riding on T-Mobile USA's network that promises to offer prepaid unlimited talk and text and 1 GB of high-speed data for just $49 per month. The launch would put UltraMobile in an increasingly crowded market for MVNOs that includes TracFone, Ting, Jolt Mobile, Solavei and others.
According to a source familiar with the company's plans, UltraMobile has been working to hire dealers for its service, and plans to launch its offering sometime next month. The company will sell SIM cards to customers who bring their own phones to the service.
According to a website for UltraMobile, the company's plans range from $29 per month for unlimited talk and text to $49 for unlimited talking and texting and 1 GB of data at "4G speeds." Presumably customers' data speeds would be slowed after they pass the 1 GB threshold.
A representative for UltraMobile did not immediately return requests for comment.
UltraMobile's pricing puts it in line with similar offerings from other prepaid MVNOs and service providers, many of which offer unlimited talking and texting and a data allotment for around $50 per month.
If it does launch, UltraMobile will be one of a number of new T-Mobile MVNOs. Solavei, a T-Mobile MVNO headed by former Motricity CEO Ryan Wuerch, is testing an offer of $49 per month for unlimited voice, text and data. T-Mobile itself said it signed agreements with two new MVNOs in the second quarter.
Perhaps the most well-known T-Mobile MVNO was Simple Mobile, which was acquired by América Móvil's U.S. MVNO, TracFone, in May. At the time of the acquisition, Simple Mobile counted 1 million customers. Simple Mobile offered a SIM-only approach to the market, offering inexpensive prepaid service to customers who brought their own phones to the service.
- see this UltraMobile website
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