T-Mobile unveils free-phone promotion for Father's Day
T-Mobile USA is offering every phone in its stores for free in a one-day promotion geared toward Father's Day.
The nation's No. 4 carrier, struggling to attract subscribers, said that on Saturday, June 19, it will offer every phone for free when new customers sign up for a family plan--a service plan that has at least two lines, each with a two-year contract. The promotion, which had been rumored for the past few weeks, allows customers to get up to five free phones with a single family plan.
Included in the promotion are some of T-Mobile's newest smartphones, including the HTC HD2, which runs on Windows Mobile, and the Android-powered myTouch 3G Slide, which usually sells for $180 with a two-year contract and after rebate. In addition, the company will be offering the Garminfone as part of the promotion. The Garminfone just launched for $200 with a two-year service contract and after a $50 rebate.
The promotion comes near the end of the second quarter, and T-Mobile USA Chief Operating Officer Jim Alling told the AP he thinks the promotion will appeal to both new and current customers, serving as a way to increase gross adds and possibly reduce churn. T-Mobile reported a net loss of 77,000 subscribers in the first quarter, and it struggled with both postpaid customer losses and weaker prepaid growth.
- see this release
- see this AP article
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