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TracFone scales back its marketing efforts
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America Movil's U.S. prepaid carrier TracFone has continually scaled back its ad spending over the past few years: from $70 million on measured media in 2005 to $30 million in 2007. Now a report in AdWeek claims that the carrier is looking to slash its marketing budget even more by dropping all network and cable TV in favor of in-store TV advertising at Wal-Mart and Target. The carrier is also looking into Web-based video ads.
For more on TracFone's ad spending:
- read this article from AdWeek
Comments
Posted by Gurtaj Padda | November 20, 2007 - 2:41pm
I further confirms the Bubble in MVNO market the sustainability and wrong business models are the bain of so many failures. The Video Download and advert view is once again a wrong model people will invest tremendously into this effort and its guaranteed a failure as you are forcing a change in peoples behavior.
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