Verizon to launch cheaper 'More Everything' plans tomorrow, according to reports
According to a handful of reports, Verizon Wireless (NYSE:VZ) tomorrow plans to introduce its new "More Everything" plans, which will slightly increase the amount of data some subscribers can get per month and also will reduce monthly service prices for subscribers using Verizon's Edge handset upgrade program.
Verizon itself appears to be hinting at the news. The company today Tweeted "Coming soon: The next game changer from Verizon Wireless. Find out #more tomorrow..." The Tweet included the note "#MORE is coming."
According to documents published by Android Police, Verizon's new More Everything plans will increase the amount of data per month available under some of the carrier's existing Share Everything plans. Verizon's Share Everything plans at 500 MB, 1 GB and 2 GB will be boosted to 1 GB, 2 GB and 3 GB caps, respectively, under its new More Everything plans. Further, customers on Verizon's Edge handset upgrade program will have their monthly prices reduced, by $10 less for plans at or under 8 GB of data, and by $20 less for plans at or above 10 GB of data per month.
According to Android Police's documents, Verizon is also going to add increased network "strength" (likely a reference to the deployment of its AWS spectrum for LTE) as well as 25 GB of cloud storage, faster device upgrades and unlimited international messaging.
In a separate post, Engadget reported essentially the same details for Verizon's More Everything plans.
A Verizon spokesperson declined to comment beyond Verizon's Tweet.
If Verizon does indeed announce new plans tomorrow, the action likely is a response to increasing pricing pressures from the company's rivals. The battle was sparked last year by T-Mobile US' (NYSE:TMUS) move to eliminate device subsidies and thus lower the prices of its service plans. And this year T-Mobile announced it will pay off customers' early termination fees if they switch to T-Mobile and trade in their devices.
In response, AT&T Mobility (NYSE:T) earlier this year announced its new Mobile Share Value plans, which lower the cost of service for customers who bring their own device or who use the carrier's Next handset upgrade program. AT&T has also recently cut prices on some of its existing, higher-tier Mobile Share family plans.
For its part, Sprint (NYSE:S) introduced cheaper "Framily" plans and recently lowered pricing on its Boost Mobile prepaid service.
Verizon too has been tweaking its pricing in an effort to respond. The company recently launched two new, limited-time plans for single-line customers only, offering unlimited voice, unlimited messaging and 250 MB or 1 GB of data for $45 and $60 per month, respectively. Verizon also recently loosened restrictions on its Edge handset upgrade program, allowing customers to upgrade their device after 30 days instead of six months.
In other Verizon news, the carrier will soon launch the Nokia (NYSE:NOK) Lumia Icon, a new flagship Windows Phone smartphone. The gadget will be available Feb. 20 exclusively from Verizon in the U.S. for $199.99 with a two-year contract. The Lumia Icon is also available for pre-order now at the Microsoft Store, and if customers buy one from Microsoft before March 16 they can get a free Nokia wireless charging accessory.
The Lumia Icon's main feature is its 20-megapixel PureView camera sensor with optical image stabilization and Zeiss optics. Nokia said the phone can zoom in up to 3x while shooting video and still maintain 1080p HD resolution. The phone also sports a 5-inch 1080p HD ClearBlack display that can be used with gloves, a 2.2 GHz quad-core Qualcomm (NASDAQ:QCOM) Snapdragon 800 processor NFC and wireless charging, and a 2,420 mAh battery.
- see this Android Police article
- see this Engadget article
- see this PhoneScoop article
- see this The Verge article
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