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Video: AT&T's 'Seth the blogger guy' explains MMS and the iPhone
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MediaCurves.com just conducted a study on 601 mobile phone users viewing the recent YouTube video posted by AT&T which addresses common issues with the iPhone. Results showed that the majority (92%) reported that the video helped the phone carrier. The study also found that the majority (87%) of viewers reported the YouTube video was effective but that the video had no affect on favorability ratings for AT&T or the iPhone. More in-depth results can be seen at:
http://www.mediacurves.com/Advertising/J7551-ATT/Index.cfm
Thanks,
Ben
MediaCurves.com just conducted a study on 601 mobile phone users viewing the recent YouTube video posted by AT&T which addresses common issues with the iPhone. Results showed that the majority (92%) reported that the video helped the phone carrier. The study also found that the majority (87%) of viewers reported the YouTube video was effective but that the video had no affect on favorability ratings for AT&T or the iPhone. More in-depth results can be seen at:
http://www.mediacurves.com/Advertising/J7551-ATT/Index.cfm
Thanks,
Ben



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