Apple's iPhone has set the benchmark for the smartphone market. In Europe, operators that secured exclusive deals with Apple for the iPhone have benefited, while those that did not were seen as losing out in terms of new subscribers and buzz.  Meanwhile, other handset makers--including HTC, Nokia and Research In Motion--are not standing still, and are competing with Apple for primacy in the smartphone market. FierceWireless:Europe has produced a guide of the top smartphones to help cut through the hype, complete with analyst commentary from Tim Shepherd of Canalys and Winsdor Holden of Juniper Research. Slideshow