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SAN FRANCISCO--Qualcomm's new chief marketing officer said the company plans to more heavily advertise its brand, including to smartphone users. However, Qualcomm CMO Anand Chandrasekher said the company's new advertising push won't be as bombastic as Intel's "Intel Inside" marketing effort.
Qualcomm named former veteran Intel executive Anand Chandrasekher as its new CMO to boost the chipset giant's marketing profile around the world.
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