Tag:
Anand Chandrasekher
Latest Headlines
Latest Headlines
Qualcomm's new CMO promises advertising push
SAN FRANCISCO--Qualcomm's new chief marketing officer said the company plans to more heavily advertise its brand, including to smartphone users. However, Qualcomm CMO Anand Chandrasekher said the company's new advertising push won't be as bombastic as Intel's "Intel Inside" marketing effort.
Qualcomm nabs former Intel exec as CMO to boost chipset marketing
Qualcomm named former veteran Intel executive Anand Chandrasekher as its new CMO to boost the chipset giant's marketing profile around the world.
