On the eve of Major League Baseball's All-Star game July 16 at Citi Field in New York City, Anand Chandrasekher, senior vice president and CMO of Qualcomm, talked with Editor Tammy Parker about his company's work with the MLB to address connectivity issues in U.S. ballparks. See this On the Hot Seat interview.
In April, Qualcomm announced that network engineers from wholly owned subsidiary Qualcomm Technologies Inc. (QTI) are working directly with Major League Baseball's MLB Advanced Media (MLBAM) unit to address connectivity challenges in U.S. ballparks. FierceBroadbandWireless Editor Tammy Parker spoke with Anand Chandrasekher, senior vice president and CMO of Qualcomm, about the company's major league ballpark initiative.
SAN FRANCISCO--Qualcomm's new chief marketing officer said the company plans to more heavily advertise its brand, including to smartphone users. However, Qualcomm CMO Anand Chandrasekher said the company's new advertising push won't be as bombastic as Intel's "Intel Inside" marketing effort.
Qualcomm named former veteran Intel executive Anand Chandrasekher as its new CMO to boost the chipset giant's marketing profile around the world.