Apple Inc. designs, manufactures, and markets personal computers, mobile communication and media devices, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. Apple sells its products worldwide through its retail stores, online stores, and direct sales force, as well as third-party cellular network carriers, wholesalers, resellers and value-added resellers. Apple's foray into the digital music industry includes its iPods and iTunes online store. In addition, Apple produces mobile phones, most notably the iPhone and its accompanying App Store. More recently Apple introduced its iPad, a tablet computer used for viewing audio-visual media. Apple also sells a variety of third-party Macintosh, iPhone, iPad and iPod compatible products including application and professional software, e.g., OS X, iLife, iWork, printers, storage devices, speakers, headphones and various other accessories and supplies through its online and retail stores. Apple sells to consumers, small and mid-sized businesses, education, enterprise, government and creative markets. Apple's latest products include the  iPhone 5, iPad mini and iPad 3, which all run on iOS. Source: SEC Filings