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Apple

Latest Headlines

Latest Headlines

HTC's Mackenzie details new marketing strategy for One M8 to counter Samsung

HTC just unveiled its new flagship smartphone, the One M8, but it faces an uphill battle in marketing against industry behemoths Apple and Samsung Electronics. To gain momentum and set itself apart, HTC is putting the phone on sale immediately and also taking a new, aggressive marketing strategy, according to a senior HTC executive.

Comcast-Apple rumor picked apart by skeptics

Calling a rumored streaming deal between Comcast and Apple "too good to be true," tech publication GigaOM and others questioned the timing and details of the Wall Street Journal report that set the industry abuzz.

Apple recruits cable TV veterans, spurring rumors about streaming deal

Apple may or may not cut a deal with Comcast, but it seems apparent that the gadget maker is serious about making some waves in the cable space, bulking up its employee base with cable TV veterans who have deep industry expertise.

Report: Apple ponders iTunes app for Android, a new streaming music service

Apple is considering creating an iTunes app for smartphones running Google's Android software, according to a  Billboard  report. Such a move would break with Apple's strategy of keeping iTunes only for its mobile devices running its iOS software.

Report: Comcast in talks with Apple for streaming service

In what could be a new twist on the old net neutrality conundrum--or perhaps positioning for better government treatment of its proposed Time Warner Cable acquisition--Comcast is reportedly in talks to give Apple TV set-top boxes special treatment on its broadband networks.

Qualcomm's Gimbal proximity technology proving its value in ad-hoc networks

A Canadian company that used Qualcomm's Gimbal geolocation beacon technology to create a series of secure ad-hoc networks for interactive sessions at the recent South By Southwest Interactive conference in Austin, Texas, also intends to use the technology at future events.

Apple: 8 GB iPhone 5c a 'more affordable option' for LTE markets

Apple confirmed it is using its new 8 GB iPhone 5c to target the mid-tier smartphone market. "The mid-tier iPhone segment is growing year over year and the 8GB model provides a more affordable option for markets where LTE is becoming more established," an Apple representative told  Re/code.

Apple releases cheaper 8GB iPhone 5c- but not yet for U.S. market

Apple released a cheaper 8 GB iPhone 5c in its European online stores, but the gadget is not yet available online in the U.S. Apple also re-released its fourth-generation iPad tablet, which replaces the older iPad 2.

Apple's Ive: 'We are at the beginning of a remarkable time' for new products

Apple still has a few tricks up its sleeve, and so much is in the pipeline that its design chief, Jony Ive, said he can't imagine leaving the company.

Report: iOS 8 to include improvements to Apple Maps, public transit directions service

Apple's annual Worldwide Developers Conference is still around three months away, but already rumors are leaking out about what the next version of iOS will include. According to a report from  9to5Mac, the new software version will include an array of enhancements and improvements to Apple Maps, the company's native mapping service.