Tag:

AT&T

Latest Headlines

Latest Headlines

AT&T still the biggest ad spender in the wireless biz, iSpot.tv says

In April, the wireless industry spent an estimated $217.2 million, with AT&T leading the pack for TV spend across the industry. Cricket Wireless reached the top five ranking in April with 7.7 percent of the TV spend, surpassing March's fifth-place holder Straight Talk Wireless. All in all, 19 brands ran 102 spots 39,559 times for a total of 9.7 billion TV ad impressions.

Evercore: Strike at Verizon may slow spending on wireless network

U.S. tower companies have seen their shares generally hold firm despite concerns about carriers' network strategies as the industry moves toward 5G. But the ongoing strike by Verizon's wireline workers could create a temporary drag on network investments by the company's largest mobile network operator, according to analysts at Evercore ISI.

AT&T deepens residential, business 1 Gbps reach in eight markets

AT&T is putting its fiber installation workers to the task, announcing expansions of its fiber-to-the-premises services for residential and business customers in eight markets in the Midwest, South and West.

The top 5 wireless ads: AT&T continues to own a majority of the mobile industry's spend in April

FierceWireless has partnered with TV advertising measurement firm iSpot.tv to bring you a monthly snapshot of the wireless industry's advertising spending and digital engagement. The results below are for the top five biggest spenders among wireless industry brands in April.

FCC partners with FTC on inquiry regarding mobile security updates

The FCC and the Federal Trade Commission are joining forces to look into how carriers, phone vendors and others review and release security updates for mobile devices.

Google Fiber begins 1 Gbps service rollout in Huntsville, Alabama

Google Fiber is moving ahead with its FTTH build in Huntsville, Alabama as utility crews began installing fiber over the past week that will support its low-priced 1 Gbps Internet service.

AT&T, Verizon, others look to high-band spectrum to clear a path to 5G

A sizeable amount of high-band spectrum currently in the FCC's hands is increasingly catching the attention of carriers like AT&T and Verizon, who have lofty 5G ambitions. Where is that spectrum available?

Netflix introduces cellular data controls, sets default at 600 Kbps

As expected, Netflix today introduced cellular data controls to its mobile apps that will allow mobile users to adjust the settings of their Netflix video streams. The release of the feature comes just weeks after the disclosure that Netflix throttles the transmission of video it makes available to AT&T and Verizon because of those carriers' data overage charges.

AT&T shifts web business away from Yahoo, signs with Synacor

AT&T is shifting the web properties once hosted by Yahoo to a new provider, Synacor, including its att.net portal, search feature, and branded applications, The Wall Street Journal reports.

T-Mobile and AT&T are killing the gap between prepaid and postpaid

Prepaid customers have long been almost an afterthought for most major U.S. network operators, who have opted instead to focus on postpaid users who often generate higher ARPU and lower churn. But as the growth of smartphone sales slows-- and as the gap between prepaid and postpaid ARPU narrows-- carriers are increasingly focused on the prepaid segment.