Almost all T-Mobile US customers who traded in their BlackBerry phones during a recent promotion switched to another smartphone platform, according to a blog post from TMoNews.
BARCELONA, Spain--BlackBerry CEO John Chen officially unveiled the company's next two smartphones, a mid-range touchscreen phone called the Z3 and another mid-tier phone with a physical Qwerty keyboard called the Q20.
T-Mobile US is offering its existing BlackBerry customers up to $250 in credit if they upgrade to a new BlackBerry Z10 or Q10 phone. If the carrier's existing BlackBerry customers choose to upgrade to a different device, including an Android phone or an iPhone, the carrier said it would give them $200 in credit.
BlackBerry CEO John Chen struck back hard at T-Mobile US for sending a promotion to the carriers BlackBerry customers urging them to switch from BlackBerry to an iPhone 5s. Chen said he was "outraged" over the promotion and puzzled as to why BlackBerry was not informed of the promotion beforehand.
BlackBerry said on Monday that Andrew Bocking, the executive vice president of its BlackBerry Messenger business, left the company, the latest in a series of executive departures at the firm.
BlackBerry shares fell 3 percent Thursday following a clarification by the Department of Defense that it did not, in fact, order 80,000 new BlackBerry phones, as some reports claimed earlier in the week. The original reports sent BlackBerry shares soaring up as much as 5 percent.
BlackBerry CEO John Chen said that his main focus is on building back up the company's legacy enterprise business, and argues that customers using smartphones on other platforms would be welcome to use BlackBerry Enterprise Service 10 and the company's enterprise security and services.
BlackBerry has a new CEO and a new strategy and is ending its one-year partnership with musician and singer Alicia Keys, who had served as a global creative director for the company in a bid to spark demand for its BlackBerry 10 platform and phones.
BlackBerry reported a massive $4.4 billion net loss for its fiscal third quarter, mainly as a result of $4.6 billion in charges. In addition, the company forged a five-year manufacturing deal with Foxconn for the contract manufacturer to jointly develop and manufacture some of BlackBerry's new lower-end devices and manage the inventory associated with those devices.
Two more senior BlackBerry executives will be heading for the doors soon, according to a Wall Street Journal report.