BlackBerry may slash as much as 40 percent of its workforce by the end of the year in a bid to cut costs as it contemplates its strategic options, including a potential sale of the firm, according to a Wall Street Journal report.
BlackBerry, as it considers various strategic options, including a possible sale, has been banking on strong sales of its BlackBerry 10 smartphones to help revive the company's fortunes. However, according to a report in the Wall Street Journal, sales of one of the company's flagship products, the Q10 with the firm's iconic physical keyboard, are in the gutter.
BlackBerry reported a surprise loss for its first fiscal quarter, and though it reported an increase in smartphone sales compared with its fiscal fourth quarter, sales of new BlackBerry 10 devices are still struggling to gain traction. In a worrying sign for the company, BlackBerry said its subscriber base fell by 4 million in the quarter, from 76 million down to 72 million. The quarter highlights the challenges BlackBerry faces in reigniting demand for its phones and software through its new BB10 platform and devices.
BlackBerry reports earnings for its fiscal first quarter on Friday, the first full quarter impacted by sales of its new BlackBerry 10 smartphones, but financial analysts disagree over how sales and profits will shake out for the company as it charts its comeback.
BlackBerry's next high-end flagship Blackberry 10 device will be called the A10 and will roll out during the holiday shopping season, according to a CNET report.
Microsoft's Windows Phone platform and BlackBerry 10 have a chance to make headway in the enterprise smartphone market but face an uphill challenge, according to a top Verizon executive.
BlackBerry CEO Thorsten Heins unveiled the company's newest smartphone, the Q5 aimed at emerging markets, and said BlackBerry is in a much stronger position than it was this time last year.
Verizon Wireless CEO Dan Mead said the carrier will deploy Voice over LTE technology in early 2014, and promised that the carrier will not deliver a poor experience in terms of voice quality when it does so.
BlackBerry CEO Thorsten Heins ratcheted up expectations and brimmed with confidence over expected sales of the Q10, the company's first BlackBerry 10-based smartphone with a Qwerty keyboard, noting the company expects to sell "tens of millions" of units of the phone.
BlackBerry confirmed that all four Tier 1 U.S. carriers will launch the BlackBerry Q10, the company's first BlackBerry 10-based smartphone with a Qwerty keyboard, giving the company a boost of carrier support as it seeks to regain market share in the American market.