Sprint's pledge of unlimited data is looking increasingly less sustainable, as the carrier maneuvers to rein in network traffic generated by its heaviest data users and ensure quality of service for the majority of its customers.
Sprint prepaid brand Boost Mobile cut its pricing and introduced three new plans, including an entry-level $40 option that challenges T-Mobile US and its MetroPCS brand. The moves indicate increased competition in the prepaid space.
Sprint prepaid brands Virgin Mobile and Boost Mobile will throttle the speeds of heavy data users to slower speeds starting in May, apparently the result of increased smartphone penetration and data usage in the brands.
Sprint prepaid brand Boost Mobile is launching a promotion for LTE customers that cuts the price of service down to $35 per month for the first six months. The price cut and promotion are the latest example of price cutting both at the Tier 1 carriers and their prepaid brands.
T-Mobile US is launching a service called "Mobile Money" that is designed to provide the benefits of a checking account to those who do not have one. The service, through which the carrier is clearly branching out beyond traditional wireless service offerings, appears aimed at low-income customers who have not traditionally had access to bank accounts and who use check cashing services.
Sprint may be bringing back the Nextel brand to lure enterprise customers back into the fold, according to a TechCrunch report. The report, which cited an unnamed source familiar with the company's plans, also said that Sprint may merge its Boost Mobile and Virgin Mobile prepaid brands into a new brand dubbed "Sprint Freedom."
Regional flat-rate CDMA operator Revol Wireless announced it is going out of business. The carrier said it has stopped taking payments and will no longer provide service starting Jan. 16.
U.S. Cellular and Sprint prepaid brand Boost Mobile confirmed they will begin selling Apple's iPhone 5s and 5c models on Nov. 8, becoming the last major U.S. carriers to do so.
AT&T Mobility revamped its GoPhone prepaid plans, as it recently promised it would, and highlighted the fact that its GoPhone customers can access its LTE network, which now covers more than 200 million POPs.
Less than a year after switching on its LTE network, Sprint Nextel announced it will offer LTE services through its prepaid brands: Virgin Mobile USA and Boost Mobile. The action dramatically lowers the cost of Sprint's LTE service and could put pressure on Sprint's larger rivals AT&T Mobility and Verizon Wireless, neither of which offers prepaid LTE service.