As promised, Sprint said it is updating its approach to its Virgin Mobile prepaid brand by offering updated pricing options and discontinuing two sub-brands-- PayLo and Broadband2Go-- that were offered through Virgin.
Sprint yesterday said that it is de-emphasizing its Virgin Mobile prepaid brand and may introduce a new strategy for the Virgin brand at some point in the future. The news highlights Sprint's continued struggles in the prepaid sector, mainly due to the successes that T-Mobile's MetroPCS prepaid brand and AT&T's Cricket Wireless prepaid brand have had in the market.
Sprint continues to follow T-Mobile's lead in streaming music, expanding its data-free unlimited service from its Virgin prepaid brand to its Boost Mobile prepaid business.
Sprint's Boost Mobile is taking aim at overdue customers with a new promotion that rewards on-time payments with more data. Under Sprint's new promotion for its Boost prepaid brand, customers can obtain 3 GB of extra data per month after 18 on-time payments.
HTC is aiming to bounce back from a weak launch of its flagship One M9 smartphone by releasing a bevy of mid-range phones in its Desire lineup to U.S. carriers, especially prepaid ones. The hope is that by targeting phones that cost $200 or less without a contract at U.S. consumers, it can regain market share and mindshare while still emphasizing the software and design touches of the M9.
Sprint's recently announced promotion for its Boost Mobile prepaid brand to cut the bill in half of customers who switch from T-Mobile US' MetroPCS and AT&T Mobility's Cricket prepaid brands represents a "race to the bottom" in wireless pricing, according to MoffettNathanson analyst Craig Moffett.
Sprint's Boost Mobile prepaid brand is looking to steal customers from T-Mobile US' MetroPCS and AT&T Mobility's Cricket prepaid brand by offering via a promotion to cut those customers' service bills in half if they switch to Boost.
Boost Mobile is staking its claim in the mobile OTT space by teaming with MobiTV, a multiscreen video service provider, to deliver prepaid online video services to its mobile customers. The companies announced that they are working together on the service, which offers both live and on-demand video content.
Sprint is giving its prepaid customers who sign up through its Sprint Prepaid brand at Best Buy rollover data that does not expire. Additionally, Sprint announced a new mobile TV service for its Boost Mobile prepaid brand.
T-Mobile US and Sprint's Boost Mobile prepaid brand are unveiling dueling sets of promotions aimed at the prepaid market just ahead of Memorial Day weekend and the unofficial start of summer.