Verizon currently does not support Apple's Wi-Fi calling technology that allows users to make and receive Wi-Fi calls on other iCloud-connected devices like iPads and the Apple Watch. And Sprint's Boost and Virgin prepaid brands still don't support any of the Wi-Fi calling technology Apple introduced two years ago through its iOS 8 operating system.
Boost Mobile users are far more likely to carry cheaper Android devices than Verizon customers do, as you'd expect: Boost is a prepaid brand of Sprint, after all, while Verizon is generally regarded as the most expensive major U.S. carrier and focuses on the more lucrative postpaid market.
Prepaid customers have long been almost an afterthought for most major U.S. network operators, who have opted instead to focus on postpaid users who often generate higher ARPU and lower churn. But as the growth of smartphone sales slows-- and as the gap between prepaid and postpaid ARPU narrows-- carriers are increasingly focused on the prepaid segment.
Sprint is rapidly losing prepaid customers, and its self-branded prepaid phones are disappearing from retail stores as the carrier prepares to relaunch its Virgin Mobile brand in an effort to boost sales in that market.
Sprint is hoping to poach customers of its three larger rivals with a new promotion through its Boost Mobile business.
As promised, Sprint said it is updating its approach to its Virgin Mobile prepaid brand by offering updated pricing options and discontinuing two sub-brands-- PayLo and Broadband2Go-- that were offered through Virgin.
Sprint yesterday said that it is de-emphasizing its Virgin Mobile prepaid brand and may introduce a new strategy for the Virgin brand at some point in the future. The news highlights Sprint's continued struggles in the prepaid sector, mainly due to the successes that T-Mobile's MetroPCS prepaid brand and AT&T's Cricket Wireless prepaid brand have had in the market.
Sprint continues to follow T-Mobile's lead in streaming music, expanding its data-free unlimited service from its Virgin prepaid brand to its Boost Mobile prepaid business.
Sprint's Boost Mobile is taking aim at overdue customers with a new promotion that rewards on-time payments with more data. Under Sprint's new promotion for its Boost prepaid brand, customers can obtain 3 GB of extra data per month after 18 on-time payments.
HTC is aiming to bounce back from a weak launch of its flagship One M9 smartphone by releasing a bevy of mid-range phones in its Desire lineup to U.S. carriers, especially prepaid ones. The hope is that by targeting phones that cost $200 or less without a contract at U.S. consumers, it can regain market share and mindshare while still emphasizing the software and design touches of the M9.