T-Mobile US and Sprint's Boost Mobile prepaid brand are unveiling dueling sets of promotions aimed at the prepaid market just ahead of Memorial Day weekend and the unofficial start of summer.
Sprint's Boost Mobile prepaid brand is giving customers on its entry-level $35 plan an increase in data to 2.5 GB when they sign up for automatic payment.
AT&T Mobility's Cricket prepaid brand is hopping into the year-end promotional frenzy by offering a $100 billing credit to customers who switch from Sprint, T-Mobile US and other carriers.
Sprint's Boost Mobile prepaid brand and T-Mobile US' GoSmart Mobile prepaid unit are continuing the wireless industry's promotional spree of offering double their usual data allotments.
Postpaid competition has been dominating mainstream and industry press headlines. Postpaid device and double data promotional moves by all rivals set the competitive tone as we enter the all-important fourth quarter. On Verizon's third-quarter 2014 earnings call, CFO Fran Shammo noted that the prepaid sector growth has slowed relative to previous years, and given entry price points are so close to postpaid, some of those subscribers are moving to postpaid.
T-Mobile US' MetroPCS brand is expanding into 10 new markets and is doubling the high-speed data allotments it gives to some of its customers.
Sprint's prepaid brand Boost Mobile is launching a new promotion in which it is cutting the price and doubling the data allotments of its plans. The new prices come after Sprint introduced new shared data family plans and cheaper individual unlimited data plans on its primary Sprint brand.
Sprint's pledge of unlimited data is looking increasingly less sustainable, as the carrier maneuvers to rein in network traffic generated by its heaviest data users and ensure quality of service for the majority of its customers.
Sprint prepaid brand Boost Mobile cut its pricing and introduced three new plans, including an entry-level $40 option that challenges T-Mobile US and its MetroPCS brand. The moves indicate increased competition in the prepaid space.
Sprint prepaid brands Virgin Mobile and Boost Mobile will throttle the speeds of heavy data users to slower speeds starting in May, apparently the result of increased smartphone penetration and data usage in the brands.