Sprint's recently announced promotion for its Boost Mobile prepaid brand to cut the bill in half of customers who switch from T-Mobile US' MetroPCS and AT&T Mobility's Cricket prepaid brands represents a "race to the bottom" in wireless pricing, according to MoffettNathanson analyst Craig Moffett.
Sprint's Boost Mobile prepaid brand is looking to steal customers from T-Mobile US' MetroPCS and AT&T Mobility's Cricket prepaid brand by offering via a promotion to cut those customers' service bills in half if they switch to Boost.
Boost Mobile is staking its claim in the mobile OTT space by teaming with MobiTV, a multiscreen video service provider, to deliver prepaid online video services to its mobile customers. The companies announced that they are working together on the service, which offers both live and on-demand video content.
Sprint is giving its prepaid customers who sign up through its Sprint Prepaid brand at Best Buy rollover data that does not expire. Additionally, Sprint announced a new mobile TV service for its Boost Mobile prepaid brand.
T-Mobile US and Sprint's Boost Mobile prepaid brand are unveiling dueling sets of promotions aimed at the prepaid market just ahead of Memorial Day weekend and the unofficial start of summer.
Sprint's Boost Mobile prepaid brand is giving customers on its entry-level $35 plan an increase in data to 2.5 GB when they sign up for automatic payment.
AT&T Mobility's Cricket prepaid brand is hopping into the year-end promotional frenzy by offering a $100 billing credit to customers who switch from Sprint, T-Mobile US and other carriers.
Sprint's Boost Mobile prepaid brand and T-Mobile US' GoSmart Mobile prepaid unit are continuing the wireless industry's promotional spree of offering double their usual data allotments.
Postpaid competition has been dominating mainstream and industry press headlines. Postpaid device and double data promotional moves by all rivals set the competitive tone as we enter the all-important fourth quarter. On Verizon's third-quarter 2014 earnings call, CFO Fran Shammo noted that the prepaid sector growth has slowed relative to previous years, and given entry price points are so close to postpaid, some of those subscribers are moving to postpaid.
T-Mobile US' MetroPCS brand is expanding into 10 new markets and is doubling the high-speed data allotments it gives to some of its customers.