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Comscore

Latest Headlines

Latest Headlines

Can online video advertising outpace TV ads? Skeptics sound off

A financial analyst is pouring water on recent studies that say online video advertising will overtake TV ads within the next few years. Television still has much greater reach than online video, with 115.6 million TV homes in the United States, and isn't likely to end its reign anytime soon.

ComScore: Apple is the top U.S. smartphone maker

Google's Android regained some U.S. market share as of the end of October after losing share last spring, according to a new report from digital research firm comScore. The firm also reported that Apple is the No.1 smartphone maker in the U.S. with 40.6 percent share. 

For wireless carriers, the smartphone party is ending

According to a detailed report from New Street Research analyst Jonathan Chaplin on wireless carriers in the first quarter, fewer people are buying smartphones. This means that wireless carriers as a group will no longer benefit from millions of people upgrading from a feature phone to a smartphone--those who want smartphones already have them, and those who don't most likely won't buy one anytime soon.

Report: Europeans more digitally engaged than ever before

Nearly 60 per cent of mobile users in France, Germany, Italy, Spain and the UK (the EU5) owned a smartphone in the three-month average ending December 2012, according to a comScore's report.

Ads becoming a routine part of online video viewing

Consumers moving to online video to avoid watching ads are finding less relief and more pitches as the number of ads in digital content grew by about two-thirds between December 2011 and December 2012.

Reports: Google wants to buy a chunk of VEVO

Google is reportedly looking to put $50 million into music video service VEVO, with the goal of keeping VEVO's music videos on its YouTube online video service.

Google dominates December online video ranks

Google, thanks to its YouTube property, continued to dominate as the top online video content provider in December, according to the latest data from the comScore Video Metrix service.

Giving the gift of wireless: The 2012 guide to holiday smartphones from Tier 1 U.S. operators

FierceWireless compiled a list highlighting the smartphones and tablets that the Tier 1 carriers are promoting during the holidays. This list is not comprehensive, but designed to give you a cross-section of the top devices that carriers are heavily promoting, and in some cases discounting to consumers.

YouTube continues to dominate comScore online video rankings

Google Sites, driven by YouTube, again dominated comScore's Video Metrix data rankings of the top online video sites in September.

Hulu viewership declines in visitors and viewing hours

Wedbush Securities and comScore data, covered by  Radio & Television Business Report,  said the number of hours people spent watching video on Hulu fell 58 percent to 65 million hours viewed in August.