Yahoo is fighting online ad fraud by partnering with several third-party measurement companies, including comScore, DoubleVerify, Integral Ad Science, Moat and others, to enable independent verification of display and online video ads that appear on its sites. The move allows advertisers running campaigns on Yahoo to choose from a number of different measurement solutions to verify that they're getting appropriate returns on the money spent to place ads.
What are online audiences watching this year? How are they engaging with their content across platforms? In this quarterly update we'll present some raw stats released by online audience measurement firms including comScore, Rentrak and Nielsen.
Apple maintained its dominance in the U.S. smartphone market over the summer, according to the latest figures from research firm comScore. Given the boffo opening sales weekend Apple had for its new iPhone 6 and 6 Plus, that lead is likely to swell through the fall.
"May turned out to be a banner month for mobile," research firm comScore noted, pointing to its new research showing that mobile platforms--smartphones and tablets--combined to account for 60 percent of "total digital media time spent," up from 50 percent a year ago. The firm also said that mobile apps accounted for more than half of all digital media time spent in May at 51 percent.
It's not always easy to condense an event into a few words, but in the case of tthis year's TM Forum Live, key buzzwords immediately spring to mind: NFV--the much-discussed Network Functions Virtualisation--big data analytics and the digital enterprise.
The number of online video viewers keeps growing steadily, and those who have completely cut the cord from pay TV are happy with their decision, a pair of newly released reports from comScore and nScreen Media reveal. But pay-TV providers are battling the trend.
A financial analyst is pouring water on recent studies that say online video advertising will overtake TV ads within the next few years. Television still has much greater reach than online video, with 115.6 million TV homes in the United States, and isn't likely to end its reign anytime soon.
Google's Android regained some U.S. market share as of the end of October after losing share last spring, according to a new report from digital research firm comScore. The firm also reported that Apple is the No.1 smartphone maker in the U.S. with 40.6 percent share.
According to a detailed report from New Street Research analyst Jonathan Chaplin on wireless carriers in the first quarter, fewer people are buying smartphones. This means that wireless carriers as a group will no longer benefit from millions of people upgrading from a feature phone to a smartphone--those who want smartphones already have them, and those who don't most likely won't buy one anytime soon.
Nearly 60 per cent of mobile users in France, Germany, Italy, Spain and the UK (the EU5) owned a smartphone in the three-month average ending December 2012, according to a comScore's report.