consumer experience

Chipset companies can throw money at increasing their brand awareness among consumers, but at the end of the day, I think people will care more about what they can experience with their mobile devices than what is inside of them.

Next week in Las Vegas tens of thousands of technology and mobile executives, professionals and enthusiasts will gather for the 2013 Consumer Electronics Show. As in recent years, the wireless industry will have a significant presence at the show, but from what I'm hearing from analysts and insiders there may be less of a bang at this show than in years past.