AT&T Mobility's Cricket prepaid brand struck deal with Meijer stores to expand its distribution into 213 of the chain's supercenter grocery stores throughout the Midwest. Sales of the carrier's service in the stores started on Saturday.
A high-level AT&T executive said that the company is seeing momentum around its Cricket prepaid brand, which it took control of from Leap Communications in a $1.2 billion deal that closed in March 2014. According to John Stephens, senior executive vice president and CFO of AT&T, Cricket now has about 5 million subscribers.
AT&T Mobility's Cricket prepaid brand is making a handful of changes to its offerings and plans, including introducing a new device financing program and a new switching credit. The company is also eliminating a high-end promotional plan that had offered customers 20 GB of data for as low as $55 per month.
T-Mobile US has the fastest LTE speeds among U.S. carriers, according to a new report from network testing firm OpenSignal. However, when average U.S. LTE speeds are compared with other countries, the United States is far behind in average LTE speeds.
The two main disruptors in 2015 will be Sprint and T-Mobile, as they are specifically targeting AT&T and Verizon's postpaid bases. There may be shifts throughout the year and of course volatility is expected when the next iPhone version is introduced. For 2015 carrier competition remains healthy.
AT&T Mobility's GoPhone prepaid customers who are on the carrier's $60 plan will soon get unlimited calling to Mexico. The addition of the calling option is the latest step AT&T has taken to make calling to Mexico more seamless, especially for its prepaid customers, following AT&T's purchase of wireless assets south of the border.
T-Mobile US' GoSmart Mobile prepaid brand is refreshing its pricing and giving customers on its plans more data. Meanwhile, AT&T Mobility's Cricket prepaid brand is also adding more data to its plans, and U.S. Cellular lowered the price on its prepaid offerings.
LAS VEGAS--AT&T Mobility's Cricket Wireless prepaid brand plans to shut down its Muve Music service on Feb. 7, and starting Jan. 31 will replace it with the Deezer music service, which will be available to Cricket subscribers for $6 per month, taxes and fees included.
Cricket, the prepaid brand owned by AT&T Mobility, said it will change its device unlocking policy starting Dec. 7. The carrier said that, under the new policy, users can unlock their device if they are a Cricket customer in good standing; they have owned and used their Cricket device for at least six months; the device was designed for Cricket's network; and the device was purchased from Cricket or an authorized Cricket distributor.
AT&T CEO Randall Stephenson said he is enthusiastic about the growth prospects for the company in Mexico following the company's announcement of a $2.5 billion deal to purchase Mexican operator Iusacell. He also said that a large portion of the customer base of AT&T's Cricket prepaid brand has personal connections to the Mexican market, and there will be synergies between Cricket and Iusacell.