Hot on the heels of Sprint's promotional offer cut the rate plans in half of customers who switch to Sprint from Verizon, AT&T Mobility and T-Mobile US, Verizon and T-Mobile's MetroPCS prepaid brand are rolling out their own promotions ahead of Black Friday. Verizon is offering 1 GB of free data to customers on qualifying plans, and MetroPCS is rolling out a "Buy One Get One" smartphone offer for Black Friday shoppers.
AT&T Mobility's Cricket Wireless prepaid brand is launching its own rewards program and is touting it as the first such program from a no-contract U.S. operator. Customers can earn rewards by taking actions in a variety of different apps and signing up for Cricket services, and then redeem them for gift cards, the ability to enter sweepstakes and make charitable donations.
AT&T plans to participate in next year's incentive auction of 600 MHz broadcast TV spectrum and would like to win a 2x10 MHz block of spectrum nationwide, but it is not willing to commit to how much it will bid, according to a senior AT&T executive.
AT&T Mobility continues to lead all of its competitors in TV advertising spending in October, according to a new report from TV advertising measurement firm iSpot.tv. AT&T also led the market in TV ad spending in September and August, according to iSpot.tv, while T-Mobile US was the leader in July.
AT&T Mobility's Cricket Wireless prepaid brand will now let customers on its $50 and $60 per month plans use their plans' data buckets in Mexico and Canada free of charge as if they were in the United States. The new offering adds data to Cricket's current offer of unlimited calling, texting and messaging in between Mexico, Canada and the U.S. It also gives Cricket a slight edge over T-Mobile US' MetroPCS prepaid brand, which offers unlimited data usage in Mexico.
AT&T Mobility added far fewer postpaid customers in the third quarter than it did a year ago but saw a resurgence in its prepaid business, notching the best quarterly prepaid subscriber additions in nearly eight years.
AT&T Mobility's Cricket Wireless prepaid brand has "few" remaining customers on its legacy CDMA network, which is being officially shut down tomorrow. Cricket said that it has some customers on that network remaining in California "and a few additional locations."
AT&T Mobility's Cricket Wireless prepaid brand said that as of yesterday it is offering unlimited voice and SMS messaging to and from Mexico. Later this month it will also add those features for Canada.
AT&T Mobility added fewer postpaid customers in the second quarter than analysts were expecting and many fewer than it gained in the year-ago period. AT&T notched 410,000 postpaid subscribers in the quarter and the company relied heavily on connected cars and prepaid customers for subscriber growth in the second quarter.
AT&T's Cricket Wireless prepaid brand appears to be gearing up to launch a mobile hotspot offering for $10 per month on plans that cost $50 or more. A page on the carrier's website viewed by FierceWireless offered details on the service, though that page is no longer accessible.