Postpaid competition has been dominating mainstream and industry press headlines. Postpaid device and double data promotional moves by all rivals set the competitive tone as we enter the all-important fourth quarter. On Verizon's third-quarter 2014 earnings call, CFO Fran Shammo noted that the prepaid sector growth has slowed relative to previous years, and given entry price points are so close to postpaid, some of those subscribers are moving to postpaid.
Wireless carriers have always battled with each other to encourage customers to switch to a new carrier. But that fight is now starting to heat up in select markets across the country because of a confluence of network shutdowns, technology transitions and smaller carriers exiting the business. Although these market-by-market battles don't get much national attention, they're still worth watching--after all, millions of subscribers scattered across dozens of markets are up for grabs.
T-Mobile US indicated it plans to discontinue its support for the federal Lifeline phone program, which provides subsidized phone service to low-income Americans, as of the end of 2014. The carrier said the move will impact its operations in Alabama, Connecticut, Delaware, New Hampshire, New York and Tennessee and Washington, D.C.
LAS VEGAS--AT&T Mobility's Cricket prepaid brand is ramping up its retail presence and preparing to aggressively fight for customers, even if that means quickly making adjustments to its rate plans to respond to competitive pressures.
T-Mobile US' MetroPCS brand is expanding into 10 new markets and is doubling the high-speed data allotments it gives to some of its customers.
AT&T Mobility's Cricket prepaid brand is showing T-Mobile US and its MetroPCS prepaid unit that two can play that game, and is offering T-Mobile and MetroPCS subscribers a $100 bill credit to switch over to Cricket.
AT&T Mobility and T-Mobile US are proposing a swap of PCS and AWS spectrum across parts of 10 states. In some cases, AT&T is divesting spectrum it acquired from Cricket provider Leap Wireless in March.
AT&T Mobility's Cricket prepaid brand is planning to phase out its support for the government's Lifeline service. The company said it will continue to support its existing Lifeline customers on CDMA phones for the next 18 months or so, and that it will not sign up any new Lifeline customers on Cricket GSM phones.
Earlier this month, AT&T unveiled its new Cricket prepaid service with a new tagline, price plans and store design. At the launch event held in a model Cricket store in suburban Atlanta, Sue Marek, FierceWireless editor in chief, talked with Jennifer Van Buskirk, president of Cricket Wireless about the company's revamped service.
Cricket, the new prepaid brand of AT&T Mobility, is now offering a wide range of financing options to customers who want to purchase expensive phones. The financing options include a tax-free plan, a 29.99 percent APR plan with 6 months deferred interest, and a 12-month leasing plan.