Verizon Wireless' decision to cut pricing on most of its More Everything shared data plans by $10 is an indication that the carrier is going to be more willing to compete directly with Sprint and T-Mobile US and is less concerned with rival AT&T Mobility, according to financial analysts. Additionally, Verizon's promotion to cut the monthly access charge of many customers who use its Edge equipment installment plan could be a way to spur Edge adoption and improve EBITDA, according to one analyst.
Amid intensifying price competition, Verizon Wireless said it will cut prices on most options for its More Everything shared data plans, including many by $10 per month. The carrier is also adding some higher-usage data buckets to its offerings. The price cuts are the clearest sign yet that while Verizon may be chugging along in terms of subscriber additions it is not immune to pressure from Sprint, T-Mobile US and AT&T Mobility.
AT&T Mobility is keeping the pressure on in the data plan promotion battle among wireless carriers by offering up its 15 GB shared data plan for $100 per month, which had been the price of its 10 GB plan. The 15 GB plan had previously started at $130 per month.
Sprint said it will reduce the cost of its 12 GB and 16 GB shared data plans by $10, another move by the carrier to juice its subscriber additions as it enters the critical fourth-quarter holiday shopping season.
Verizon Wireless is jumping into the game of increasing the size of its data buckets for shared data plans, too. The carrier is launching two new promotions after rivals Sprint and AT&T Mobility launched promotional offers to increase the size of the data buckets they offer for high-usage customers.
Two can play that game, according to Sprint. For a limited time, the carrier is doubling the data on some of its shared data plans, just days after AT&T Mobility offered to do the same for its shared plans.
AT&T Mobility launched a promotion that will give new and existing customers double the data allotment on shared data plans when they sign up for a data bucket of 15 GB or more.
Sprint made its first bold move under new CEO Marcelo Claure, introducing shared data plans that offer double the data of similarly-priced plans from Verizon Wireless and AT&T Mobility. However, financial analysts said that while the new plans could put pressure on Sprint's rivals, they were not truly disruptive and were unlikely to catapult Sprint back to growth in the short term.
Wireless carriers have largely shifted to charging customers based on how much data they use, with voice and texting becoming unlimited commodities, and Verizon Wireless has come out on top in that business model, according to a new survey. According to a report from Consumer Intelligence Research Partners, Verizon has the most customers paying more than $100 per month on average.
Sprint is testing a shared data plan in select cities, according to a CNET report. The trials could indicate that Sprint wants to follow in the footsteps of Verizon Wireless and AT&T Mobility, which have made shared plans cornerstones of their offerings.