AT&T Mobility is revamping and simplifying its pricing plans for its Mobile Share Value shared data plans, eliminating some options and giving customers more data for the same amount or less on others. The biggest change to AT&T's plans is that its $100/10 GB plan will now come with 15 GB of data. The new AT&T plans, which will go into effect tomorrow, come just days after Verizon Wireless introduced its own simplified shared data plan pricing.
Verizon Wireless' new pricing plans, in addition to doing away with subsidized smartphones and contracts, will likely boost profitability for the carrier, according to financial analysts.
Verizon Wireless is shaking up its shared data plan pricing, cutting both prices and access line charges for devices while eliminating some data tiers. The carrier said that its new rate plan structure will be simpler and appeal to the vast majority of its customers.
Sprint is going after T-Mobile US and other carriers with a new family plan promotion that offers unlimited voice, texting and 10 GB of shared data for $100 per month. The carrier also said that families can choose Sprint's 40 GB shared data plan for just $20 more per month, or $120 in total.
Verizon Wireless is bringing back lower promotional pricing for its More Everything shared data plans. The carrier is offering a 10 GB plan for $80 per month, down from $100, and it re-introduced a 15 GB plan for $100 per month.
Verizon Wireless' decision to cut pricing on most of its More Everything shared data plans by $10 is an indication that the carrier is going to be more willing to compete directly with Sprint and T-Mobile US and is less concerned with rival AT&T Mobility, according to financial analysts. Additionally, Verizon's promotion to cut the monthly access charge of many customers who use its Edge equipment installment plan could be a way to spur Edge adoption and improve EBITDA, according to one analyst.
Amid intensifying price competition, Verizon Wireless said it will cut prices on most options for its More Everything shared data plans, including many by $10 per month. The carrier is also adding some higher-usage data buckets to its offerings. The price cuts are the clearest sign yet that while Verizon may be chugging along in terms of subscriber additions it is not immune to pressure from Sprint, T-Mobile US and AT&T Mobility.
AT&T Mobility is keeping the pressure on in the data plan promotion battle among wireless carriers by offering up its 15 GB shared data plan for $100 per month, which had been the price of its 10 GB plan. The 15 GB plan had previously started at $130 per month.
Sprint said it will reduce the cost of its 12 GB and 16 GB shared data plans by $10, another move by the carrier to juice its subscriber additions as it enters the critical fourth-quarter holiday shopping season.
Verizon Wireless is jumping into the game of increasing the size of its data buckets for shared data plans, too. The carrier is launching two new promotions after rivals Sprint and AT&T Mobility launched promotional offers to increase the size of the data buckets they offer for high-usage customers.