AT&T Mobility is keeping the pressure on in the data plan promotion battle among wireless carriers by offering up its 15 GB shared data plan for $100 per month, which had been the price of its 10 GB plan. The 15 GB plan had previously started at $130 per month.
Sprint said it will reduce the cost of its 12 GB and 16 GB shared data plans by $10, another move by the carrier to juice its subscriber additions as it enters the critical fourth-quarter holiday shopping season.
Verizon Wireless is jumping into the game of increasing the size of its data buckets for shared data plans, too. The carrier is launching two new promotions after rivals Sprint and AT&T Mobility launched promotional offers to increase the size of the data buckets they offer for high-usage customers.
Two can play that game, according to Sprint. For a limited time, the carrier is doubling the data on some of its shared data plans, just days after AT&T Mobility offered to do the same for its shared plans.
AT&T Mobility launched a promotion that will give new and existing customers double the data allotment on shared data plans when they sign up for a data bucket of 15 GB or more.
Sprint made its first bold move under new CEO Marcelo Claure, introducing shared data plans that offer double the data of similarly-priced plans from Verizon Wireless and AT&T Mobility. However, financial analysts said that while the new plans could put pressure on Sprint's rivals, they were not truly disruptive and were unlikely to catapult Sprint back to growth in the short term.
Wireless carriers have largely shifted to charging customers based on how much data they use, with voice and texting becoming unlimited commodities, and Verizon Wireless has come out on top in that business model, according to a new survey. According to a report from Consumer Intelligence Research Partners, Verizon has the most customers paying more than $100 per month on average.
Sprint is testing a shared data plan in select cities, according to a CNET report. The trials could indicate that Sprint wants to follow in the footsteps of Verizon Wireless and AT&T Mobility, which have made shared plans cornerstones of their offerings.
According to a new report from BTIG analyst Walter Piecyk, Verizon Wireless is in a better position than AT&T Mobility to maintain ARPU since fewer Verizon subscribers currently subscribe to shared data plans above 10 GB.
AT&T Mobility will allow customers with an LTE-capable vehicle from General Motors to add the car as another device to their Mobile Share Value shared data plan for $10 per month, the same price as a tablet.