Verizon Wireless is tweaking its Edge handset financing program to increase the amount customers must pay off on the cost of their device before they can upgrade to a new device. The carrier is also making changes to its single-line plans, a company spokesman confirmed.
Verizon Wireless is jumping into the game of increasing the size of its data buckets for shared data plans, too. The carrier is launching two new promotions after rivals Sprint and AT&T Mobility launched promotional offers to increase the size of the data buckets they offer for high-usage customers.
Two can play that game, according to Sprint. For a limited time, the carrier is doubling the data on some of its shared data plans, just days after AT&T Mobility offered to do the same for its shared plans.
AT&T Mobility launched a promotion that will give new and existing customers double the data allotment on shared data plans when they sign up for a data bucket of 15 GB or more.
T-Mobile US simplified its family plan pricing yet again and also is now offering customers the ability to add a tablet for an extra $10 per month and get the same data allotment they have on their smartphone plan on their tablet.
Sprint made its first bold move under new CEO Marcelo Claure, introducing shared data plans that offer double the data of similarly-priced plans from Verizon Wireless and AT&T Mobility. However, financial analysts said that while the new plans could put pressure on Sprint's rivals, they were not truly disruptive and were unlikely to catapult Sprint back to growth in the short term.
T-Mobile US changed its family plans over the weekend to add support for up to 10 lines. The carrier initially launched its family plan in July with four lines of service for $100 per month.
Consumers are fine with usage-based pricing for wireless data but are confused by their plans nonetheless, according to a new report from a government watchdog. The report, from the Government Accountability Office, found that consumers are generally much more concerned about usage-based pricing and data caps for their home broadband service than for their wireless service.
Financial analysts are divided over how much of an impact T-Mobile US' new family plan promotion will have on the carrier's subscriber growth and financials, and how the promotion will affect T-Mobile's rivals. The plan could put pressure on AT&T Mobility and Verizon Wireless, but analysts see the impact as being minimal at this point.
T-Mobile US is launching a new family plan promotion that undercuts similar plans from other carriers by around $60 per month for a family of four.