T-Mobile US and AT&T Mobility continued dueling in the market by changing their pricing for individual customers over the weekend, an indication that the price war that has enveloped the industry is not abating, especially at the lower end of the market.
Verizon Wireless updated its shared data plans, changing the name of the plans from "Share Everything" to "More Everything" and increasing the data allotments for some plans. The carrier is also giving a discount to customers who use its "Edge" handset upgrade program. Both changes are Verizon's latest response to an escalating price war among the Tier 1 carriers, sparked primarily by T-Mobile US.
According to a handful of reports, Verizon Wireless tomorrow plans to introduce its new "More Everything" plans, which will slightly increase the amount of data some subscribers can get per month and also will reduce monthly service prices for subscribers using Verizon's Edge handset upgrade program.
AT&T Mobility's announcement over the weekend that it is cutting prices on its higher-end Mobile Share shared data plans is both a way to retain current customers and respond to aggression by T-Mobile US, according to analysts. AT&T's new prices, which went into effect Sunday, could also target rival Verizon Wireless and its family plan customers, analysts said.
Verizon Wireless is offering a cheaper option for customers who want to use a small amount of data on its network. The carrier said for a limited time it will make its low-end Share Everything offering $60 per month ($40 for a smartphone, plus $20 for unlimited voice, texting and 250 MB of data).
U.S. Cellular reported weaker financial and subscriber results for the third quarter and is also working to move beyond problems with its new billing system. While it is dealing with that, company is also rolling out new shared data plans and gearing up for the Nov. 8 launch of Apple's iPhone 5s, 5c and iPad Air, its first Apple products.
U.S. Cellular launched its own shared data plans, weeks later than expected, and as had been rumored beforehand, the plans largely conform to the share data offerings of larger carriers such as Verizon Wireless and AT&T Mobility.
AT&T Mobility confirmed it will make all of its new customers sign up for its Mobile Share shared data plans, in effect doing away with its traditional voice and data plans.
U.S. Cellular's forthcoming shared data plans will largely look similar to plans offered by larger carriers such as Verizon Wireless and AT&T Mobility, according to an Engadget report.
Verizon Wireless followed competitor AT&T Mobility in offering a lower-cost option on its shared data plans, though the new offering is more expensive per month than AT&T's cheapest shared data plan.