Verizon Wireless will increase the price of its unlimited data plans by $20 per month for the customers who still have grandfathered unlimited plans starting in November. The price increase, which will affect a tiny percentage of Verizon customers, could be designed to get subscribers to switch to newer usage-based shared data plans, which might actually be cheaper in some cases, depending on the customer's usage.
U.S. Cellular cut the prices of its shared data plans and eliminated some buckets to simplify options for customers. The carrier said it hopes to entice customers following recent price changes of its two largest competitors, Verizon Wireless and AT&T Mobility.
AT&T Mobility is revamping and simplifying its pricing plans for its Mobile Share Value shared data plans, eliminating some options and giving customers more data for the same amount or less on others. The biggest change to AT&T's plans is that its $100/10 GB plan will now come with 15 GB of data. The new AT&T plans, which will go into effect tomorrow, come just days after Verizon Wireless introduced its own simplified shared data plan pricing.
Verizon Wireless' new pricing plans, in addition to doing away with subsidized smartphones and contracts, will likely boost profitability for the carrier, according to financial analysts.
Verizon Wireless is shaking up its shared data plan pricing, cutting both prices and access line charges for devices while eliminating some data tiers. The carrier said that its new rate plan structure will be simpler and appeal to the vast majority of its customers.
Sprint is going after T-Mobile US and other carriers with a new family plan promotion that offers unlimited voice, texting and 10 GB of shared data for $100 per month. The carrier also said that families can choose Sprint's 40 GB shared data plan for just $20 more per month, or $120 in total.
Verizon Wireless is bringing back lower promotional pricing for its More Everything shared data plans. The carrier is offering a 10 GB plan for $80 per month, down from $100, and it re-introduced a 15 GB plan for $100 per month.
Verizon Wireless' decision to cut pricing on most of its More Everything shared data plans by $10 is an indication that the carrier is going to be more willing to compete directly with Sprint and T-Mobile US and is less concerned with rival AT&T Mobility, according to financial analysts. Additionally, Verizon's promotion to cut the monthly access charge of many customers who use its Edge equipment installment plan could be a way to spur Edge adoption and improve EBITDA, according to one analyst.
Amid intensifying price competition, Verizon Wireless said it will cut prices on most options for its More Everything shared data plans, including many by $10 per month. The carrier is also adding some higher-usage data buckets to its offerings. The price cuts are the clearest sign yet that while Verizon may be chugging along in terms of subscriber additions it is not immune to pressure from Sprint, T-Mobile US and AT&T Mobility.
AT&T Mobility is keeping the pressure on in the data plan promotion battle among wireless carriers by offering up its 15 GB shared data plan for $100 per month, which had been the price of its 10 GB plan. The 15 GB plan had previously started at $130 per month.