Verizon Wireless said customers who are on month-to-month contracts or who bring their own phones can now get discounts on their service pricing by moving to the carrier's "More Everything" shared data plans.
Verizon Wireless is offering 1 GB of extra data per month to customers who activate a tablet on the carrier's new "More Everything" shared data plans. The offer comes as Verizon and its competitors turn to tablets to spur sales of data services.
Despite wireless operators offering a variety of pricing discounts to some customers, the pricing turmoil in the market has not really impacted the Tier 1 carriers' bottom lines, according to analysts at New Street Research. In fact, the analysts say carriers are set to report stronger-than-expected quarterly subscribers for the first quarter, thanks in large part to booming tablet subscription adoptions.
U.S. Cellular confirmed it is adding more data to its shared data plan buckets for the same prices, the latest in a wave of pricing tweaks from larger carriers.
We're not in a price war right now, despite multiple competitive changes in pricing plans over the last few months. So if we're not in a price war, what would one actually look like?
T-Mobile US and AT&T Mobility continued dueling in the market by changing their pricing for individual customers over the weekend, an indication that the price war that has enveloped the industry is not abating, especially at the lower end of the market.
Verizon Wireless updated its shared data plans, changing the name of the plans from "Share Everything" to "More Everything" and increasing the data allotments for some plans. The carrier is also giving a discount to customers who use its "Edge" handset upgrade program. Both changes are Verizon's latest response to an escalating price war among the Tier 1 carriers, sparked primarily by T-Mobile US.
According to a handful of reports, Verizon Wireless tomorrow plans to introduce its new "More Everything" plans, which will slightly increase the amount of data some subscribers can get per month and also will reduce monthly service prices for subscribers using Verizon's Edge handset upgrade program.
AT&T Mobility's announcement over the weekend that it is cutting prices on its higher-end Mobile Share shared data plans is both a way to retain current customers and respond to aggression by T-Mobile US, according to analysts. AT&T's new prices, which went into effect Sunday, could also target rival Verizon Wireless and its family plan customers, analysts said.
Verizon Wireless is offering a cheaper option for customers who want to use a small amount of data on its network. The carrier said for a limited time it will make its low-end Share Everything offering $60 per month ($40 for a smartphone, plus $20 for unlimited voice, texting and 250 MB of data).