T-Mobile US' GoSmart Mobile prepaid brand is refreshing its pricing and giving customers on its plans more data. Meanwhile, AT&T Mobility's Cricket prepaid brand is also adding more data to its plans, and U.S. Cellular lowered the price on its prepaid offerings.
Sprint's Boost Mobile prepaid brand and T-Mobile US' GoSmart Mobile prepaid unit are continuing the wireless industry's promotional spree of offering double their usual data allotments.
Postpaid competition has been dominating mainstream and industry press headlines. Postpaid device and double data promotional moves by all rivals set the competitive tone as we enter the all-important fourth quarter. On Verizon's third-quarter 2014 earnings call, CFO Fran Shammo noted that the prepaid sector growth has slowed relative to previous years, and given entry price points are so close to postpaid, some of those subscribers are moving to postpaid.
A T-Mobile US representative said that there is a "long list" of independent wireless dealers that have shown interest in signing up for the carrier's new Simply Prepaid retail store package. "To date, stores that have opted into the new initiative are seeing a significant increase in T-Mobile sales as compared to similarly located stores not in the program," a T-Mobile representative said in response to questions from FierceWireless.
T-Mobile US is planning to bring four of its prepaid brands under one heading called "Simply Prepaid," according to a description of the carrier's booth for CTIA's Super Mobility Week show next month.
T-Mobile US updated its GoSmart Mobile prepaid brand to increase the data speeds of its mid-level plan and to cut the price of its high-end plan. Brightspot, an MVNO sold by Target that runs on T-Mobile's network, also updated its pricing.
AT&T Mobility will restrict the maximum download speeds available to its new Cricket prepaid customers to 8 Mbps on LTE devices and 4 Mbps on HSPA+ devices. The action is likely a way for AT&T to differentiate its AT&T-branded services from its Cricket-branded prepaid services, which now operate over the same network.
Retailer Target confirmed it will team with T-Mobile US to launch a new prepaid wireless service dubbed "Brightspot" starting this weekend.
T-Mobile US will power a new prepaid wireless service that retailer Target plans to offer starting this weekend, according to several postings on the Web.
T-Mobile USA said it will continue to support its GoSmart Mobile prepaid brand after it closes its merger with MetroPCS. The news is notable considering T-Mobile plans to take MetroPCS' prepaid brand nationwide after it closes its merger with the flat-rate, no-contract carrier.