HTC reported that its February sales plunged 44 percent from the year-ago period, down to around $381.7 million, as the company awaits the launch of its new One smartphone, which it hopes will help reinvigorate sales. The weak showing is also an indication that the smartphone maker's emphasis on Microsoft's Windows Phone in the fourth quarter and into the early part of 2013 has done little to help stanch the company's bleeding.
HTC said it will not bring its mid-range Windows Phone 8S device to the U.S. market, and will instead put all of its marketing efforts behind the high-end Windows Phone 8X.
HTC named Benjamin Ho as its new CMO. The action comes as the Taiwanese smartphone maker looks to gain back its edge in the market and reverse declines in sales.