HTC announced its latest flagship smartphone, the HTC One M8, which is an improvement over the original HTC One's software, camera and industrial design. HTC also has secured strong carrier distribution, especially in North America, in hopes it can gain inroads on Samsung Electronics' Galaxy S5, its main competitor for the moment in the high-end smartphone market.
BARCELONA, Spain-- Last year at Mobile World Congress I wrote that smartphone and table vendors "need to offer truly differentiated services and not just me-too hardware." A year later I can report that OEMs have made progress but I think there is much more work to be done.
HTC can break out of its sales slump and rank behind Samsung Electronics and Apple as No. 3 in terms of smartphone sales if it executes on an aggressive new marketing strategy for its flagship HTC One smartphone, according to a senior HTC executive.
HTC unveiled its long-rumored new flagship Android smartphone, the HTC One, as it mounts a comeback based on a new user interface, a news hub for the home screen and enhanced camera and sound capabilities. AT&T Mobility, Sprint Nextel and T-Mobile USA will be among the company's U.S. carrier partners, but Verizon Wireless is noticeably absent.